“A future where every screen is an Xbox.” Phil Spencer told his staff that in the coming years they want “players to play where they want to play”.
A few hours before the Xbox podcast went live, Phil Spencer sent out an internal statement talking about the change in strategy and what they wanted for the future.
There have been a lot of important developments around Xbox in recent days. They are approaching change of strategy which will start with Microsoft releasing four Xbox exclusives on Switch and PS5. Everything is just beginning and in the future we will have interesting news about the Xbox ecosystem, which is already being conceived not as a console, but as something that This goes far beyond the platformat least if we look at what Phil Spencer pointed out.
Head of Gaming Division Microsoft resolved many doubts that the community had in Xbox podcast. But before the broadcast, Phil Spencer sent out an internal message to employees about the future of the brand. The Verge picked up the idea, which stands out most ” a future where every screen is an Xbox“, something that was not directly mentioned in the 22-minute podcast.
“When we look at the state of our environment, we see that players they increasingly play on multiple devicesbut their experience is defined by the fragmentation created by platform silos,” he begins. “The industry’s biggest franchises are increasingly spread across multiple devices, requiring creators to create and manage multiple instances of their games, creating Higher costs and fragmented communities“.
Xbox has a “different vision for the future of gaming”
Spencer adds that “all of this friction creates a huge opportunity for us meet the needs of creators and players with multiple devices.” It’s clear that Microsoft has a “different vision for the future of gaming, where players have unified experience on all devices.” Regarding the latter, it should be added that Xbox has confirmed its new console, and Sarah Bond, president of the brand, said that it will be “the most biggest technical leap what have you seen in a generation”
He reiterates that this is “a future in which more creators have the opportunity to realize their creative vision, to achieve reach a global audience, connect your communities and achieve commercial success“, that which, in order to be realized, requires “a future in which Every screen is an XboxThat is, “players play the games they want, with the people they want, where they want.”
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