Apple overtakes Samsung in smartphone sales in Europe for the first time in two years

Samsung’s smartphone sales in Europe fell 12% in the final quarter of last year, while iPhones gained a strong market share. As a result, Apple surpassed Samsung’s sales in Europe.

Samsung smartphone sales in Europe fell 12% in the final quarter of last year. iPhones have gained a strong market share. As a result, Apple surpassed Samsung’s sales in Europe This is the first time in almost two years that this is a major milestone.

Market research company Canalys recently published that although the European smartphone market as a whole down 3% year on yearSamsung was hit much harder, while Apple managed 1% growth. This allowed it to surpass Samsung in sales in Europe for the first time in two years.

Apple performs well in Europe

The latest Canalys research shows that Smartphone shipments to Europe (excluding Russia) fell 3% year-on-year to 37.8 million units in the fourth quarter of 2023.. However, Apple regained its leadership position after trailing Samsung for seven quarters, growing 1% year over year to 12.4 million units. On the other hand, Samsung’s sales fell 12% to 10.8 million units, pushing it into second position.

Although Samsung was in the lead throughout the year, High demand for the iPhone 15 line brought Apple to first place, as well as increasing the demand for premium models, which has never been higher. In particular, high-end smartphones achieved record market share in the European market in the fourth quarter of 2023. almost 40% of shipments of smartphones priced at 800 euros and above.

iPhone 15 and iPhone 15 Pro They were a nice upgrade, adding new features over the previous generation. This was especially noted in the Pro and Pro Max models with a slightly updated design, Action button, titanium frames and USB-C.

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