Spanish Cup in Malaga, example of Mobile World Congress

ACB King’s Cup is the main character in Mobile World Congresss, which takes place these days in Barcelona, ​​thanks to the demo version of Telefónica Open Gateway, which the company presents at its stand. Telefonica took as an example use case Malaga King’s Cup 2024 cAs an event to demonstrate the capabilities Open API Gatewayy delivers a unique, immersive experience that can be enjoyed at home or on the soundstage through a personalized broadcast tailored to each user.

He King Don Felipe this Monday saw with my own eyes the demonstration of the “Telefónica Open Gateway” of the Copa del Rey during an institutional visit to the Telefónica stand at the Mobile World Congress, in which they also took part Jose Luis Escriva, Minister of Digital Transformation and Public Service; Jordi HereuMinister of Industry and Tourism, Pau Relat, fair president, Nuria Marin, Mayor of Hospitalet, Jose Maria Alvarez-PalletePresident of Telefonica and GSMA, Angel Vila, CEO of Telefónica and John Hoffman, CEO of GSMA.

Later this Tuesday Pau Gasol, basketball legend and Telefonica ambassador, also tried a new way to enjoy the Copa del Rey and the technological capabilities of Telefonica.

Economic effect of the Cup

“There is always a report on the results, Malaga usually exceeds the usual economic impact ratios. It depends on the city and sport, but it ranges from 25-35 million return real, tangible money,” he explained. Jose Miguel Calleja in its informative media breakfast on the real impact: “The good thing about Malaga is that it hosts a huge number of events and the administration has a very clear commitment to putting the city on the map. Because of the size and where “You can see it too. How alien it looks in Latin America, the US, Central Europe… It’s very striking.”