FC Barcelona: Laporta vs Nike: all for the money
ANDThe future sponsor of the Barcelona jersey caused a real tsunami in Barcelona. Barcelona is considering whether to continue working with Nike, Bar’s historic “partner”, will be looking for another company willing to pay a fortune for the jersey (Puma seems very interested) or, as a last resort, the club will produce its own Bara-branded jersey. Over the past few days, a wealth of information has emerged on this topic, much of it vague or inaccurate.
Laporta: “In five years I see the magnificent and brilliant Baru”
The first question is why this is happening now, when there are still two years left until the end of the club’s contract with Nike. Very simple. The club needs money now given the huge problems in generating income and the losses that the move to Montjuc causes. What Joan Laporta wants is to renew her contract with Nike for more than what he is currently charging and, above all, now receive a bonus for renewing her commitment with the American firm.
Contract with Nike
He plans to do the same if he ends his deal with Nike and reaches an agreement with a new sponsor, from whom he will ask for more money per season than he currently charges and, again, an immediate signing bonus. The problem the president faces is that Nike is unwilling to meet the club’s financial needs. He currently pays Barcelona 85 million per season in fixed and 20 million in variable terms.. And Nike doesn’t want to throw the house out of the window because it sees that the Barça team’s sporting success is now meager, unlike when the agreement was signed in 2016. For this reason, the President this Thursday attempted to announce a bright future for the enterprise.
Bar’s eleven team that played against Getafe.
Puma comes into play
They say that Puma will be willing to increase the salaries of its competitors, but not based on the already published figures, which indicate 200 million per season between fixed and variable. This will increase the current 85+20, but not by exorbitant numbers. And let no one forget that, despite the annual improvements, it is very important for Laporta to receive an immediate bonus.
Renew contract
Despite all the noise that’s being made, and no matter how much they deny it, Barcelona’s preferred option would be to continue their partnership with Nike. with contract improvement. The 2016 agreement was very beneficial for the Barça club, as it gained control of the store attached to the Camp Nou and other stores created in different parts of the city and beyond. As a result, BLM was created, which today is valued at approximately 800 million.
Laporta with “his” first Nike shirt in 2004.
Compensation
The change will mean the end of the agreement with Nike, which has two years remaining on its contract. Violating it would mean having to compensate her for an amount that will be from 40 to 50 million, depending on the profit that the company had and which it will stop earning. But it is now impossible to pay Bara this amount. It will have to be submitted to the court, and upon completion it will be paid, probably as soon as Laporta’s mandate ends.
Make your own t-shirts
The option of creating your own t-shirt brand is a high-risk alternative. Firstly, on an economic level, because there will be no bonuses for an extension or a new agreement, and Nike will have to pay compensation. On the other hand, the creation of the whole infrastructure for production and distribution of all materials does not exist and it will have to be created from scratch. An option that experts in this matter consider unviable.