Nicki Minaj and Løci Launch Exclusive Vegan Sneaker Collection
NEW YORK, NEW YORK – MARCH 30: (Exclusive Report) Nicki Minaj performs on stage during her Pink … (+)
Nicki Minaj has launched her own sneaker line. On Friday, the “Everybody” artist debuted a collection in collaboration with urban luxury vegan sneaker and apparel brand LØCI called “Nicki Minaj x LØCI.”
The collection features 11 unique styles of unisex bioleather shoes, each featuring a logo on the tongue that pays tribute to Minaj as the “Queen of Rap” and also nods to the brand’s British roots. The price of sneakers ranges from $185 to $200.
NICKI MINAGE x LOCI
In a March 29 Instagram post, Nicki Minaj announced her new shoe line, highlighting her dual role as owner and partner of the collection. Minaj expressed gratitude to her team for supporting her in realizing what she called her “dream.”
“Thank you to my team for helping me make this dream come true,” Minaj wrote. “This is not sponsorship. I am the owner and partner.”
Minaj follows in the footsteps of several prominent hip-hop artists who have launched their own sneaker collections, such as Missy Elliot, Jay-Z, 50 Cent and Kanye West. Most recently, rapper Megan Thee Stallion teamed up with Reebok to release her own exclusive sneaker collection. The recent line of sneaker partnerships reflects the growing demand for products endorsed by female rappers in 2024, and their influence is having a significant impact on fashion trends.
LØCI describes the exclusive footwear line as a blend of “street aesthetics with high fashion chic” inspired by Nicki Minaj’s bold fashion sense, reflecting her Queens-inspired aesthetic and vanity.
Nicki Minaj shows off the LØCI ATOM sneakers from NICKI MINAJ x LØCI.
Minaj’s collaboration reflects her support for organic products and Black-owned businesses that LØCI embraces. Known for being worn by celebrities such as Alicia Keys, Leonardo DiCaprio, Mila Kunis and Duaney “The Rock” Johnson, the British brand prioritizes purposeful design paired with sustainable, luxury materials across the vegan spectrum. .
LØCI co-founder and CEO Emmanuel Eribo said in a 2022 interview with the publication Forbes that the brand goes beyond material products and strives to create a community that grows into a movement. “LØCI’s goal is to create a community that will eventually become a movement. It’s all about making a real impact; “We are here to disrupt, challenge and educate.”
This year, Minaj has been actively involved in entrepreneurial activities. In March, she launched her own line of press-on nails called Pink Friday Nails in collaboration with her longtime manicurist Yvette Gee. The line features 11 designs inspired by the Trinidadian rapper and has the unique feature of being customizable. size and shape for each desired design.
Nicki Minaj is currently performing on her Pink Friday 2 tour and recently performed at the Dreamville Festival in North Carolina and Columbus. This tour turned out to be her most successful, as more than 25 concerts were completely sold out. Notably, Minaj’s Pink Friday 2 tour is considered the highest-grossing tour by a female rapper. In accordance with Tourist dataThe tour brought in an impressive $34.9 million from sales of just 220,000 tickets for the first 17 shows. His upcoming tour appearance is scheduled in Milwaukee on Saturday.