Emma Roberts is the first global ambassador for beauty brand Kiko Milano
MILAN — Kiko Milano celebrates recent support from L Catterton by appointing its first global brand ambassador.
The Italian cosmetics brand has focused on Emma Roberts to boost its image and brand awareness around the world. The actress and producer will feature in a global campaign that will be released soon, the company said in a statement on Wednesday.
While details about the images are still being kept under wraps, Roberts is enthusiastic about the partnership and joining the company “on its path to becoming the number one Italian beauty brand in the world.”
“The way (Kiko) thinks about beauty is truly inspiring and endlessly creative. One cosmetic store has more of them than I’ve ever seen. Not to mention their unique collaborations and limited edition collections,” said Roberts. “I love their mission: the desire to increase self-confidence through beauty. For me this is the essence of true beauty. The joy that Kiko Milano brings with its products and services to its ever-growing and super creative fan base is wonderful. Who wouldn’t want to be a part of that?”
Kiko Milano CEO Simone Dominici said Roberts “embodies many of our brand values: she is constantly creative and loves collaborating with creative minds” and pointed to how she “embraces the joy that experimenting with color, texture and art can bring.” »
Visualization of the Kiko x Bridgerton limited collection.
Courtesy of Kiko Milano
Roberts is known for her performances in various genres of film and television. She gained particular recognition for her starring roles in several seasons of Ryan Murphy’s hit horror series American Horror Story, starting with the 2013 version. She also starred in Murphy’s short-lived series Scream Queens, which starred Ariana Grande, Nick Jonas and Jamie Lee Curtis.
Her appointment follows Kiko Milano’s growing connection with the world of entertainment. First, last month the brand released a limited-edition Kiko x Bridgerton collection dedicated to the hit Netflix series and its third season, which will be released starting May 16th. The eight-piece makeup range included eyeshadows in shimmery creams and sticks, color palettes, liquid eyeliners, lipsticks and lip glosses – all in green packaging with graphics reminiscent of the show’s Regency-era inspiration.
Eyeshadow palette from the limited edition Kiko x Bridgerton collection.
Studio Concept Srl/Courtesy of Kiko Milano
Roberts’ embassy also confirms the brand’s US focus in its push for global expansion, which the L Catterton deal is set to accelerate.
Founded in 1997 by entrepreneurs Antonio and Stefano Percassi, Kiko Milano achieved sales of 798 million euros in 2023, up 19 percent on the previous year and ranking 49th.th in the annual ranking of the world’s largest cosmetics companies by sales, compiled by WWD Beauty Inc. The company’s sales in the Americas were up 43 percent last year compared with 2022, while in Asia and Europe they were up 21.3 percent and 18.6 percent, respectively. The company has more than 1,100 stores worldwide and sells its products in more than 66 markets.