Apple is introducing the world to its artificial intelligence, which will appear with the iPhone 16 and turn Siri into a full-fledged assistant.
Apple is preparing to release the first wave of products intelligence artificial (AI) focuses on the user at its annual developer conference WWDC which starts today, Monday.
Although it is the last of the major tech companies to talk openly about artificial intelligence, the sector is looking forward to how Apple plans to introduce this type of technology on the world stage. Marketing will be the key to understanding what a company wants and how it wants to say it. California This progress is expected to be implemented in the new iPhone 16, which will be released in September.
Among the advertisements that Tim prepareAccording to Bloomberg, the Apple company’s CEO could unveil in a speech a major artificial intelligence update for its assistant Siri, which will become available to users next year as an update to iOS 18.
OpenIA, the company behind ChatGPTcould be chosen by Apple to start developing generative artificial intelligence and change the way we use the iPhone, which for some reason is its most precious jewel and with which it makes the most money.
New Siri
A new version Siri – which launched in 2011 – can analyze user activity on the phone, such as messages or notes. According to media reports, at first Siri will be able to control functions only in applications created by Apple.
For now, Siri It will only be able to handle one command at a time, but Apple will be working on making the assistant able to handle multiple tasks in a single request.
“We expect Apple to unveil its biggest and most important AI-enabled software upgrade at WWDC 2024,” an Apple analyst wrote. Morgan StanleyEric Woodring reports this week.
The new version of Siri will be able to analyze user actions on the phone, such as messages or notes.
Apple’s Large Language Model (LLM), called Ajax, will enhance these functions. The Apple company has been using AI to power its devices for years, but this is the first time it has advertised it.
iPhone 16
Experts also note that the new Apple phone iPhone 16will feature on-device AI, meaning it will be able to process AI algorithms on the phone’s hardware.
AI in a device that doesn’t send data to the cloud would fit into the privacy message, according to media outlets Manzana.
So much Samsung How Pixel Last year they released smartphones powered by Google AI.
Both Samsung and Pixel have released smartphones powered by Google AI
Apple may also announce an agreement with leading companies in the field of artificial intelligence, such as the American companies Google, OpenAI and Anthropic or the Chinese company Baidu. According to a Bloomberg report, it may even open up its ecosystem to all AI developers for deep integration into their devices.
Other announcements that could be expected at WWDC, according to media reports, are two new models AirPods and a new password app that will allow users to manage their login information.