The spat between Scarlett Johansson and OpenAI is reigniting the Hollywood spirit of artificial intelligence.

An apparent homage to the film Her, in the flashback voice of Scarlett Johansson, is fueling a hostile reaction to faux intelligence in Hollywood, claiming Reuters footage.

Scarlett Johansson’s accusation, according to producer ChatGPT, was copied from an appearance in Spike Jonze’s long film, after which he found an agreement to revive the anxiety of the creative class quant à la the existential threat arising within l’IA I also think that Hollywood studios are testing new tools and planning alliances with l’OpenAI.

“It’s like touching a sensitive cord,” industry officials said. “Is there something like someone who put on a human form a la question (…). This is already a technological enterprise that knows well who forced it to choose the person we know.”

OpenAI will stun the world with video quality worthy of the long genre of text-to-video conversion, Sora. Depuys, personnel and agents of Hollywood ont recontré l’entreprise à plusieurs are repeated to discuss the creative partners and applications of technology, individual agents and industry personnel.

It has happened that Johansson reproaches OpenAI using a brimstone voice that has a similar quality during public demonstrations of the new version of ChatGPT, in contrast to some leaders in the distraction sector, as well as discussions. place in courses taking into account collaboration and participation in projects, as announced by Reuters des personnes, is a direct expert on the situation.

“I believe that collaboration between content creators and tech giants should not be favored,” said the studio staff, calling OpenAI’s actions “démesuré.”

Le PDG d’OpenAI, Sam Altman, stated in a lunar communiqué that the voice “is not Scarlett Johansson’s cell and that it was never the destiny of her likeness.” We prefer to cast the actor from Heavenly Voice before all the demarche in honor of Ms. Johansson.”

The company, whose main investor is Microsoft, did not respond to comments from commentators about its relationship with Hollywood after the conflict.

Meme before the latest conflict, agents and cadres who spoke to Reuters to anonymously announce that they are engaged in the fact that d’OpenAI models may be involved in Eger’s work According to the author’s right, what a technology enterprise is considered fair use, part of what is publicly available on the Internet. This situation is seen as a major obstacle by some filmmakers and professional filmmakers who are committed to the idea of ​​using a tool, without consent, on the basis of hard work.

Most of the entertainment technologies discussed by Sora are powerful tools for improving the film and television production process. It uses this application technology to speed up the rhythm of digital effects.

Fox uses ChatGPT d’OpenAI to recommend new TV shows and new movies through its Tubi streaming service.

Bien qu’OpenAI declares copyright protection – and highlights the possibility of creating videos in scenes with characters such as Superman or famous actors like Jennifer Aniston – des inquiétudes sussistent quant à la manière dont elle protégera les artists my connus.

PERDU’S VOICE

The conflict between Johansson and OpenAI is a new front in the battle between the content industry and the AI ​​leader. Selon John Yanchunis, an attorney at Morgan & Morgan, Johansson likes to argue that OpenAI is a publicity rights entity that controls the commercial use of its name, its image. or is it the similarity.

Singer Bette Midler is exercising California’s right to have her voice restored in a case that lawyers say is a precedent. She became successful at the advertising agency of Ford, Young and Rubicam, and managed to recruit an old chorus girl to imitate his interpretation of “Do You Want to Dance” in a car commercial, after she rejected the offer of a chanson interpretation. The case, published in 1987, was considered by the Supreme Court, which was confirmed as droit à la publicité. Tom Waits began a similar case in 1988 against Frito-Lay for advertising a performance that imitated Waits’s singing style.

“In these two cases, the suckers interpret the songs that singers are willing to give to celebrities, and sort out people who are susceptible to the assumption that the artists know what they are singing and that they are willing to endorse those works,” said Mark Lemley, the studio’s director. Stanford Program in Law, Science and Technology.

The Johansson Affair is my precursors, most of all the effort put into emulating Johansson’s voice in Her, repeating Altman for takeaways, and tweeting some of the incorrect references to the film’s “argument” component. assez Solide in favor of Johansson,” said M. Lemley.

Jeffrey Bennett, general counsel for the SAG-AFTRA artist syndicate, which plays a defining role in government advertising law in California and nationally, exerting actual pressure in favor of a federal right to voice and similarities similar to federal copyright protection.

“Nous sommes ravis qu’il y ait maintenant ce grand dialogue à ce sujet,” said M. Bennett. “Nous essays d’utiliser le porte-voix et de crier à ce sujet after a certain time déja… Nous parlons de la prolifération des droits d’auteur et des droits de proprieté intellectuelle. Counterfeits and service cela va Beginner à avoir This is the influence on the whole world when he has a real conversation.