What the Mayor of Cullera Posted During His Break in Spain
The first of the Euro 2024 semi-finals saw Spain defeat Mbappe’s France (2-1) with goals Lamin Yamal And Dani Olmowhich will allow him to play next Sunday’s final against the team that wins this Wednesday’s match between England and the Netherlands, has caused a frenzy on social media, where messages about the victory of Luis de la Fuente’s team multiply every second on Elon Musk’s platform.
Among the thousands of messages posted on Tuesday evening on the social network “X”, formerly known as Twitter, one posted by Cullera mayor Jordi Mayor during the break in the Spain national team match delighted users of the platform, which since its publication has collected more than three thousand likes and dozens of comments applauding the councilor’s idea.
The mayor needed just one word, the expression “Let’s go!!!!” and three smiley flag of Spain to share the new Twitter. This and a doctored photo of Marc Cucurella playing ball on one of Cullera’s icons, a sign that resembles the famous Hollywood sign and which, in the case of the Valencian municipality, is located on the slope of the Montaña de Rabossa mountain. But the text published by Cullera’s councilor was changed to read a pun between the names of the Spanish international, the Chelsea player and the municipality he governs: “Cucullera”.
“We are going to have the best tourism campaign in the history of this country”; “This is Twitter that I love” or “I am registering in Cullera to vote for you” are just some of the reactions that could be read in “X” immediately after Jordi Mayor published a message that went viral during the match between Spain and France, where Cucurella had to listen to the whistle every time he touched the ball. As TVE commentators noted, the German fans whistled in favor of the Catalan team.
The letters that make up the name Cullera are the symbol of the city of Valencia. Standing 20 metres high and 200 metres wide, they are visible from the AP-7 highway and from most of the municipality. The idea for the letters dates back to the late 1960s, during the height of the tourism boom. A group of neighbours were looking for a way to advertise the city and attract visitors. They were inspired by the famous Hollywood sign and thought that something similar could have a positive impact on tourism. Construction of the letters began in 1972 and was completed a year later.
Jordi Mayor, a member of the Socialist Party of Valencia (PSPV-PSOE), has been the mayor of Cullera since 2015, when he first took office, a position to which he will be re-elected twice with an overwhelming majority in the 2019 and 2023 municipal elections. The mayor has focused his leadership on urban transformation, sustainability, social justice and strengthening the local economy. In addition to his role as mayor of one of the PSV’s “stronghold” cities, as the publication points out I picked it up, He is also the Provincial Deputy for Tourism. As part of his mandate, Cullera has received various awards such as the Blue Flag and the Smart Destination Tourism Seal.