The European Parliament approved a new law that bans ‘greenwashing’
The European Parliament has approved a directive aimed at improving product labeling and banning the use of misleading environmental signals.
advertisingThe European Parliament has approved a directive aimed at improving product labeling and restricting the use of Environmental cues that can be misleading.
The new law, supported by 593 votes, with 21 against and 14 abstentions, is designed to protect consumers from deceptive marketing strategies and help them make more informed purchasing decisions.
“To achieve this, they will be added to the list EU bans trade practices A series of problematic marketing habits related to ‘greenwashing’ and premature obsolescence of products,” a statement from the European Parliament said.
sustainability label
Most importantly, the new standards aim to make product labeling clearer and more reliable Prohibit the use of generic environmental claims As “eco-friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence.
The use of sustainability labels will also be regulated, given the confusion generated by their proliferation and the lack of use of comparative data. In the future, will be based only on sustainability labels official certification system or established by public authorities.
In addition, the directive will prohibit claims that a product contains a Neutral, low or positive impact on the environment Due to emission compensation systems.