64% of Spaniards believe AI can make their lives easier, 11 points above the European average – Samsung Newsroom Spain

A recently published pan-European study on perceptions of artificial intelligence has revealed Spaniards’ optimism towards their European neighbors.

The study found that 90% of the 11,000 people surveyed claim to have some knowledge of artificial intelligence; In Spain, only 17% of Spaniards know how to use AI to improve their daily lives, and 67% want more advice and suggestions about AI.

According to a pan-European study published by Samsung Electronics, 64% of Spaniards believe that AI can make their lives easier, which is 11 points higher than the European average. The survey, conducted with more than 11,000 people in ten European countries, shows that only a small proportion of Europeans believe in their ability to benefit from artificial intelligence in everyday life (15%). In this sense, Spain is two percentage points above the European average, with 17% of respondents “claiming to know how to use AI to improve their daily lives.”

Likewise, the survey found that 67% of Spanish respondents want more advice and suggestions on how to improve the future, rather than warnings about what should scare them. Likewise, 63% want to know more about the responsible use of AI.

Here are some conclusions that follow from “Intelligent Life: How Artificial Intelligence Improves Everyday Experience”a pan-European study that was commissioned to gain insight into public interest in artificial intelligence across the continent and understanding of how this revolutionary technology can be applied to make a real impact on people’s lives. Overall, Spanish respondents were more enthusiastic about the role of artificial intelligence in many aspects of their daily lives compared to other European countries (45% in Spain vs. 38% European average).

Pan-European view on AI

The research shows that while many consumers believe they have some knowledge about AI, there is a great need for more information and practical guidance. Consumers are increasingly interested in how AI can be meaningfully integrated into their lives, emphasizing the need for AI-powered products that are easy to use and intuitive.

Although 90% of respondents believe they have some knowledge about AI, only 15% are confident in its application in their personal lives (17% in Spain). Further analysis in Europe shows that respondents in Poland report the highest level of general understanding of AI (23%), while in the UK they have the lowest level (11%), indicating the role of cultural perception in the perception of AI in each country. Wednesday.

The results of the survey, which was conducted last July in 10 countries including Spain, the UK, Germany, France, Italy, Sweden, Finland, Norway, Denmark and Poland, provide valuable insight into how consumers across Europe are interacting with AI. today and what they expect from it in the future, creating an AI roadmap that meets consumer needs and preferences. These findings highlight that “The real promise of AI is how it can change our routines to complement, rather than overshadow, what we enjoy doing most. As AI becomes more integrated into our devices, its true value lies in its ability to simplify tasks, improve our quality of life and make everyday interactions smoother.” According to Alvaro Uriarte, vice president of consumer electronics at Samsung Iberia.

Artificial intelligence, an integral part of lifestyle

A survey conducted by Samsung shows that around two-thirds (66%) of Europeans are looking for more time to devote to activities they enjoy, while in Spain this percentage rises to 76%. Again, Spanish respondents were more enthusiastic about their European neighbors: 51% of Spaniards believe AI can help them prioritize their hobbies (versus 37% European average), while 54% expect AI to improve what they can create (versus the European average of 37%). 41% in Europe).

On the other hand, security is becoming a common denominator on the European continent, since in all countries a decisive aspect of AI adoption is trust: 37% of Spanish respondents (corresponding to the same percentage of the European average) value security. updates, and 47% of Spaniards (compared to 34% of Europeans) value 24/7 active threat monitoring to ensure technology is safe and secure.

“The future of artificial intelligence involves its seamless integration into our daily lives, not only at home, but in all urban settings. As we move forward, ethical considerations are critical to ensuring that AI not only promotes social equality, but also helps create a smarter and more sustainable environment. “Our entire sector must listen to consumers, highlight safety, inclusivity and practical benefits so that AI can be a true catalyst for global change,” I quote Alvaro Uriarte.

AI to Personalize Health and Wellness

Over the past fifteen years, we have moved from predictive models to advanced generative artificial intelligence, which has the amazing ability to mimic human behavior, allowing consumers to interact more intuitively with their devices and redefining the relationship with technology every day. surrounds them.

Personalization is also a key trend, especially when it comes to health and wellbeing, with 57% of Spanish respondents (compared to the European average of 50%) wanting to prevent illness rather than wait for it to be cured. Specifically, 39% of respondents (32% in Europe) indicated a desire to use AI for personalized diet plans, 22% (compared to 24% of Europeans) for exercise, and 34% for lifestyle adjustments based on individual health data . A similar proportion of Spaniards (37%) are interested in using artificial intelligence to track and improve sleep patterns (31% of Europeans).

However, despite growing interest in AI for health, some skepticism remains from those who do not currently use the technology: 21% say they would use AI health trackers in their daily lives (17% of average Europeans) .

AI: an invisible assistant for relaxation and home

Consumers want to enhance the experiences they already enjoy, such as traveling, gaming or watching TV. This fact is often reflected in survey results, which show that the most requested AI features include real-time translation (23%) and AI modes that optimize image clarity (27%), as well as background noise detection and audio quality adjustments. (27%) for a more immersive viewing experience.

Moreover, despite AI’s desire to optimize TV picture and sound quality, 28% of respondents say there are no AI features they are interested in for home entertainment, perhaps reflecting a lack of knowledge about their potential capabilities.

The numbers highlight the importance of continued development and better communication of the benefits and reliability of AI-powered features and devices in healthcare, as well as the value of strong security measures, regular updates and transparent communication in building and maintaining consumer trust.

According to the survey, connectivity is a priority as 52% of Spanish respondents (10 points above the European average of 42%) want AI to better connect devices in their home. Moreover, 55% of Spaniards (compared to 42% of Europeans) believe AI will improve their home life, and 29% (24% in Europe) say smart home control is the AI ​​feature they want most.

• Cleaning and vacuuming are the top tasks that Europeans want AI to help them with: 38% of Spaniards surveyed expressed interest in AI solutions that can perform these tasks for them (33% in Europe);
• In addition, 34% are interested in artificial intelligence that can help clean kitchen appliances (28% of Europeans), and 28% are looking for help with washing dishes (vs. 25% of Europeans);
• 27% of respondents expressed interest in artificial intelligence functions that could help with cooking and managing shopping lists (23% of Europeans);
• These tasks trump other more traditional tasks such as managing bills and household finances, which were chosen by only 26% of respondents (21% of Europeans).

Regarding the use and integration of AI in the leisure and home sector, Alvaro Uriarte emphasizes the following: “At Samsung, we believe that AI should improve everyday life by being an invisible assistant that simplifies tasks without requiring attention. Our goal is to create technology that is both intuitive and powerful, that integrates seamlessly into consumers’ daily lives and allows them to focus on what really matters.

Check out the research “Smart Living: How Artificial Intelligence Improves Everyday Experience» Here.