“The communication paradigm has changed” | Relief

Hector Fernandez, CEO of By and For Sport Management, has revealed the big truth about the famous documentary “The Decision”.starring Antoine Griezmann. The journalist on the Frenchman’s team was once one of those who produced stories that changed everything. For the first time in world football, a player spoke about his professional future in his own voice, and to the fans and clubs involved, without knowing anything about what would happen.

Thus, Griezmann wanted to be very sincere and that the planned scene was precisely the moment when he said whether he was going to move to Barcelona or, on the contrary, to remain at Atlético Madrid. Therefore, in an interview with the magazine podcast “El Tsoco de Idoate”, Hector Fernandez wanted to destroy one of the most common false theories in this regard..

At that time, Information has emerged that Griezmann has recorded two endings: with the announcement of his departure and the announcement that he is staying.. Nothing could be further from the truth: there was only one shot in which the Frenchman opened up and made it clear to everyone that he will continue to wear red and white. He didn’t act, he just naturally revealed his decision to the world.

How is it possible that almost everyone thinks he recorded two takes? Hector Fernandez sheds light on what happened: “I don’t know if this has ever been told. When the project was presented, teaser with two endings. So that the network that aired it could air it. This didn’t even happen with the main character, because we didn’t even know how it would end. In this teaser, when someone leaked it they said there were two endings. Balls that are believed to be unstoppable, no matter how many times you tell them they are not.”.

Translating the agency director’s explanation into more everyday language, teaser This is a kind of presentation video that production companies broadcast to popularize their idea or, in this case, sell it. There are no recorded images, only the aforementioned dissemination of his idea. Then Antoine Griezmann’s team wanted to say that the documentary they were going to work on could have two endings: Griezmann leaving and Griezmann leaving..

That is, it was a way to present to them that this would not be a video without content, but simply reflections, but rather with an apotheotic ending: this is the decision of a world star.

“The communication paradigm has changed”

Even after many years, it is still shocking that a decision of this magnitude was announced through Movistar Plus+ cameras in a documentary. By that time, even Barcelona did not know whether Griezmann would sign a contract with them or not, until then it was surprising. Moreover, The Blaugrana club were upset because they felt they were being ignored to a certain extent by the French star. and they didn’t trust him to sign. Despite this, they were very careful about the footage.

“I thought it was incredible. The day of his release changed a lot in communication. He used a much more direct way of using content than we are used to today. Something so real… People learned about it from this documentary. This changed the paradigm of communication,” explains Hector Fernandez.

In short, another way to say that until this week he was living a big lie: Griezmann was real at all times, he did not act and never wrote down an alternative ending.or.