smart homes full of screens

Apple appears to be entering an era of transformation. In addition to its most classic products, such as the MacBook or the iPad, new versions of which will appear in early November, the company aims to once again pioneer new horizons. This year it introduced Vision Pro, its augmented reality glasses that just changed leaders, but in New screens and options for indoor use may emerge in the coming years.

The company, founded by Steve Jobs, worked on two innovative projects – Vision Pro and Apple Car, one of which reached the market and the other was cancelled. Now it’s the turn of smart homes. Mark Gurman, an Apple analyst, develops his column for Bloomberg Apple’s plans in this sector.

According to the observer, Apple is developing an “aggressive” strategy that involves placing screens and its own software throughout the home, creating an end-to-end experience. Thus, in the next two years, smart home devices will become more important in the brand’s new products.

The brand’s new strategy aims to avoid repeating past mistakes, as Gurman points out, by offering more open software compatible with countless devices from many other brands. In this sense, Apple helped develop the new smart home protocol Matter. which will bring together the Amazon, Google and Apple teams in one house in harmony.

AI is the second pillar of Apple’s plan; it will be used to understand the environment and determine which member of the house needs help. Days after Apple Intelligence arrives on iPhone, this feature set promises short-term updated Siri, capable of controlling applications and device settings to assist the user. With new equipment, this can be brought into the home.

In particular, it is expected that the company led by Tim Cook introduce the new homeOS operating system which integrates Apple Intelligence, as well as a screen that acts as a home control center and a desktop robotic device. Gurman says that plan is already underway with the creation of a new Domestic Ecosystem team, to which he has transferred some engineers from the stalled automotive project to work on products for the home.

There has been talk of reusing the technology developed for the Apple Car in a home robot to sense the home’s environment and move around it with ease. The idea is rumored to be similar to Astro, Amazon’s home robot that integrates a screen, speaker, and wheels. This offering has not yet gained widespread adoption like other competitors such as Samsung’s, so Apple will be preparing to enter a market that is still in its infancy.

On the other side, There is talk of a desktop screen that would be placed on a rotating robotic limb. and this will focus on offering multimedia content, video calls or home surveillance and control. In previous articles, the analyst claimed that Apple could launch this new product between 2026 and 2027.

Moreover, Apple’s plans will not end here, and in the long term it will be able to compete in the complex world of humanoid robots. After last week’s photos from the Tesla event and the exhibition of Optimus, Elon Musk’s humanoid robot, the industry is on everyone’s lips, although it still requires a lot of investment and development to conquer the homes of half the world.