A supplier reveals what it’s like to work with Mercadona and what happened when they asked for exclusivity

Family business owner Karnikas Zurita, Praying Angels Zuritagave an interview to the podcast Binds (@corbatasfuera), who typically interview company executives to “show their more human side and their success.” In it he told an anecdote about how he worked with Mercadona and the moment when they asked for exclusivity.

It all started with one of its products, bagels, whose story caught the attention of the supermarket. “They had such a product rotation rate that the product could stay on their shelves.” – he clarified at the beginning of the video, which has received more than 800,000 views.

At that time, five units of product were produced per day. However, they were selling about 40 or 50 a day. “They didn’t believe it”“,” he admitted, saying immediately after that that they wanted to conduct a test.

“First they opened five stores in Granada, then 10, then 20, then 500, and then the whole chain, but we have always been a supplier that has been judged“, said the CEO. A few months later, Mercadona approached them about exclusivity, something they had thought about a lot.

“We knew that this decision would determine our future one way or another. We decided that if we say YES Mercadona we were going to give up everything what we have created in the market so far. And we said no,” he said.