The Basques reach the Christmas lottery: this is the phrase that sneaks into advertising
Updated 6 hours ago
The arrival of Christmas is always accompanied by the long-awaited announcement of the Extraordinary Christmas Lottery. This iconic place marks the beginning of the holiday and becomes a social phenomenon, awakening emotions, debates and, this year, linguistic surprises.
In the publication 2024The advertisement managed to attract attention not only with its emotional message. solidaritybut also for the inclusion of a detail that some have already noticed on social networks: the Basque appearance.
Basques in the Christmas lottery
This year’s advertising campaign is called “Sharing this is extraordinary.”was developed by Proximity Madrid and focuses on the power of solidarity in difficult times. The main character of the advertisement is Juliana lonely man from a Galician village whose story moves viewers. However, one of the moments that caught my attention occurs at 1:37 minutes into the video, where a message is shown in Basque: #NickEreParthekacenDutwhich means “I share this too.” The phrase appears as part of a wave of messages of support that viewers are sending to Julián.
The message in Basque that appears in the Christmas lottery announcement is: #NikErePartekatzenDut
Basque is also making his way to RTVE
This is not the only recent example of the Basques appearing in the media. In recent weeks, Basque has appeared on two popular RTVE programs. ‘Numbers and letters‘, the competitive broadcast on La-2 surprised the audience when Aitor Albisua highlighted the word “fence” who appeared in one of the games in the series. The presenter noted the similarity of its meaning in Spanish with the term of the same name in Basque.
In Spanish, “zaborra” means mud, consisting of plant debris, and in Basque it directly means “garbage”. This linguistic coincidence aroused the presenter’s curiosity, which sparked a small discussion between the participants and the audience about the similarities and differences between both meanings.
In addition, in the program “La Revuelta”, presenter Anne Igartiburu touched the audience by addressing the couple in Basquehis native language. David Broncano admitted to the host how much he likes the Basque language: “It’s sad because those of us who don’t speak Basque don’t understand anything, but it sounds very beautiful. I really like the Basque language.”. They both gave the audience a sweet moment when they started singing. “Sautrella”a popular song by the Basque band Oskorri, which, by his own admission, he used “flirt with very cute Basque girls”.
Solidarity is more important than ever
Central theme Christmas lottery advertisement this year solidaritymeaning that takes on special significance after the recent DANA which hit the Valencian Community, leaving more than 200 dead and it sparked an incredible wave of support. Volunteers from all regions of the state made every effort to help, going to Valencia to help. Many of them, touched by the scale of the tragedy, even asked for days off from work so that they could be present and contribute their grain of sand. This gesture of solidarity demonstrated the community’s capacity for unity and compassion in difficult times, highlighting the power of mutual support in difficult times.
“Solidarity is needed now more than ever”stated this Thursday at a press conference to present a statement from the President of State Lotteries and Betting, Jesús Huerta Almendro, who expressed his condolences to those affected by DANA and celebrated news such as the resumption of the first Benetusser administration. , one of the cities at the epicenter.
He said: “Opening a retail outlet is a way to convey enthusiasm and hope, and to convey the message that with resilience we can rise again after disaster.”
Lottery administration in Catarroja, one of the Valencian cities affected by DANA.
“Julian, this is for you too.”
Julián’s story became the central thread of the advertisement. This fictional character expressing his sadness of not having anyone to share your lottery ticket withis sparking an unexpected wave of solidarity across the state. Thousands of people start promising on social media that they will share their tenths with him.
The climax of the announcement occurs when Julianseeing that his number had not been awarded, surrounded by endless messages of support from strangers who had won “Gordo” and were willing to share it with him. “This is for you too, Julian.” becomes a phrase that symbolizes the essence of the campaign.
The start of Christmas: what are the 2024 Christmas Lottery prizes?
Every year the announcement of the Christmas Lottery marks the start of one of the most anticipated times of the year for many. They will go on sale in 2024 193 million tenthsin total €2.702 million in prizes what they will share December 22 at the Teatro Real in Madrid.
Christmas “Gordo”, the most desired prize, will be delivered 4 million euros per seriesand the second and third prizes will be given away 1,250,000 and 500,000 eurosrespectively.
Beyond the numbers, the true spirit of the Christmas Lottery is general illusion between friends, family and, in Julian’s case, even strangers.