His fight was watched by 60 million Netflix users | Relief
Arlington, Texas – The fight between Jake Paul and Mike Tyson continues to trend on social media from a sports perspective hours after it took place. There are many factors to consider in this aspect, but from a business perspective it was a success. This Saturday, Netflix confirmed that the maximum audience for the boxing match was “62 million users.” and they set the average at 60 million.
Thus, the platform successfully launched a project that unraveled a “complicated” technical process, as a Netflix executive admitted in a Relevo preview. Except, They confirm that within a week they will try to detail the audience by number of people.a complex process because it is very difficult to count how many people saw it on each device. Except, In the US, it can also be monitored in 6,000 bars and restaurants.. This figure turned out to be the highest for the entire existence of this practice (50 years).
In this first general data, Netflix also reported that the nightly duel between Katie Taylor and Amanda Serrano had an average of 50 million users.. The platform offered the fight to all its subscribers around the world, a figure they called 277 million, without any additional costs, which became one of the keys to success.
In an official statement, Netflix is also setting the entrance to AT&T Stadium in Arlington (Dallas metropolitan area) at 72,300 fansthereby lowering the 80,000 estimate that Jake Paul himself gave in the press room. In addition, the company clarifies that Box office receipts exceeded $18 million.
