A famous brand reinvents itself and starts with its logo

Begin a new era for Jaguar. And this has revealed a significant transformation that includes a new identity and strategic repositioning now as luxury brand, a step above the premium cars they have been selling so far.

In addition to visual changes, Jaguar has announced its intention that from now on all its cars will be 100% electric and “revolutionaries”.

New logos

New cars of the British brand will no longer have the legendary jumping cats on the hood, but will now have round logo, in the game in ‘jacks’ on the contrary, with a golden color and an aesthetic effect reminiscent of the luxury that we now want to focus on.

Additionally, many of them, especially on the tailgate, will show the word “jaguar” written in a completely new font.

As for the cat, it will continue to be used, but this time superimposed on a rectangle full of horizontal lines. Depending on the brand, it will be used as auction or “finishing touch,” so expect to see it on items like the steering wheel or headrests.

The first car is already being tested

camouflaged prototypes The first ‘new’ Jaguar, an all-electric 4-door model, has already undergone tens of thousands of kilometers of virtual and physical testing.

Next December 2 the first prototype will be known in Arts Week from Miami, USA, which this model will probably be: a large car about five meters long, something between a coupe and a four-door shooting brake. It is expected that their prices will also rise and exceed 100,000 euros for this new GT.