EBRO production begins at the Barcelona Free Trade Zone plant
EBRO, an automotive company specializing in the design, production and marketing of automobiles, and Chery, a Chinese automobile manufacturer, noted: On Saturday, October 23, the start of production of EBRO cars at the Barcelona Free Economic Zone plant. institutional event chaired by the President of the Generalitat of Catalonia, Salvador Illa.
The event was also attended by Minister of Industry and Tourism Jordi Hereu; and the Minister of the Generalitat of Catalonia under the President Albert Dalmau; in Business and Labor Mikel Samper; European Union and external action, Jaume Duig; and Economics and Finance, Alicia Romero. Also attending the event were Chairman of the Standing Committee of the National People’s Congress Zhao Leji; and Ambassador of the People’s Republic of China to Spain Yao Jing and Ambassador of Spain to the People’s Republic of China. Rafael Ruiz, President of EV Motors, was present as the organizer of the event and together with representatives of the institutions; Pedro Calef, President of EBRO; Tongyue Yin, President of Chery Automobile; and Guibin Zhang, President of Chery International.
The first car produced at the plant will be the s700 SUV. It will be followed in the coming weeks by the s800 SUV. The production of these models is timed to coincide with the 70th anniversary of the historical Spanish brand, which is now being revived. The restart of production means the restoration of employment as activity increases, resulting in the re-engagement of employees who are part of the commitment acquired in the company.
reindustrialization table.
Production will take place in two stages. In the first case, cars will be assembled at the plant, and from 2025, welding, painting and complete assembly processes will be included in production. This progress will enable the integration of the local supplier fleet, thereby strengthening the value chain and having a positive impact on the nearby industrial plant.
Alliance with Cherie
EV Motors, EBRO’s parent company, signed a strategic industrial and business alliance with Chery in April, making the re-industrialization of the Zona Franca plant a reality through public-private investment. The agreement provided for the creation of two joint ventures: the so-called EBRO SUV, majority owned by EV Motors, whose purpose is the marketing and after-sales service of SUVs under the EBRO brand in the markets of Spain and Andorra (and later in other countries); and, on the other hand, Chery’s investment in the Zona Franca plant, majority owned by EV Motors and which will produce models from the two car companies.
Except, The possibility of creating a joint research and development center in Barcelona, similar to the one Chery has in Frankfurt (Germany), is being explored. among four others distributed throughout the world. If confirmed, this would mean that the agreement would cover all elements that make up the automotive industry value chain with the company based in Spain.
The alliance with Chery represents a joint effort in technology, design and sustainability. He strives to transform EBRO into a leading brand in our country through investments that include clean technology, sustainable production and contribution to environmental protection. WithLooking to the future, Chery and EBRO will continue to jointly promote the modernization and transition to sustainable mobility of the Spanish automotive industry.
Chery is a global company with 27 years of technological development experience and a strong commitment to innovation. The collaboration between EBRO and Chery is aimed at meeting consumer demand, actively promoting localized production and developing research and development that will bring quality cars and new driving experiences to the Spanish market.
“The EV Motors and EBRO project had a clear goal from the very beginning: to restore and transform the automotive industry in our country. Through collaboration between institutions, trade unions, investors and our partner and automotive leader Chery, we are giving birth to a new generation of cars that combine heritage and innovation. Today we are starting car production again in the Barcelona Free Trade Zone. Our EBRO s700 marks the beginning of a new phase: the reality of the commitment to reindustrialization, innovation, employment and the transition to sustainable mobility. Today the EBRO brand beats again in the industrial heart of our country.” stated Rafael Ruiz, President of EV Motors.
For my part, Tongyue Yin, President of Chery Automobile: said: “The EBRO brand has deep cultural roots and historical significance in Spain. Chery and EBRO are joining forces to combine the strengths of companies from both countries and aim to make the EBRO brand the premier national automotive brand in Spain. Adhering to the concept of “in Spain for Spain, in Europe for Europe”, both sides strive to achieve sustainable development through the joint development and promotion of new green energy technologies.”
First EBRO cars
The first vehicles to hit the market will be the s700 and s800, two mid-size SUVs with PHEV (Plug in Hybrid) engines and internal combustion systems, technologically very advanced, with safety standards and first-class driving aids. The goal is to make the models one of the bestsellers in their segment by 2025. On the one hand, plug-in hybrids, powered by a 1.5-liter turbocharged gasoline engine combined with an electric motor, offer a combined output of 350 hp. HP. These models have a range of more than 90 kilometers in electric mode. On the other hand, internal combustion versions equipped with a 1.6 turbocharged petrol engine producing 150 hp. and maximum torque of 275 Nm. Transmission – automatic. Both versions have front-wheel drive.
Models whose exterior design emphasizes their reliability, classic and premium lines, as well as a spacious interior and trunk. They differ mainly in the number of seats. The s700 is 4.51 meters long, 1.86 meters wide and 1.69 meters high, while the EBRO s800 is longer at 4.72 meters, maintaining the same width at 1.86 meters and a slightly taller height at 1.70 meters. Both vehicles stand out for their versatility, technology and options that combine efficiency and power to adapt to different needs. The cars will be sold in two trim levels and different equipment and are intended for a family audience. The price, which has not yet been announced, will be competitive and in line with the market.
The vehicles will be sold throughout Spain through a distribution network that already has more than 45 confirmed sales points. of these, 30 will be operational by the end of the year. This distribution network will also offer after-sales service under the brand’s extensive warranty programs.