A Spanish brand that, in partnership with China, will release an SUV that will compete with the successful MG ZS.

Revived brand EBRO has teamed up with Chinese giant Chery to launch an SUV that could be a direct competitor to the popular MG ZS. This project not only marks the return of an iconic brand, but also represents a milestone in the reindustrialization of the industry in Spain, as a major Nissan plant that was paralyzed in the Barcelona Free Trade Zone is now back in operation.

EBRO will provide the brand, Spanish market focus and design, while Chery will provide all the expertise in the world of engines, being one of the largest car manufacturers in the world. It is noteworthy that Chery is not just another Chinese brand, but that 80% of the brand belongs to the Chinese state itself. being 20% ​​SAIClargest conglomerate in the automotive world with brands such as MG.

He MG ZS is the best-selling SUV in Spain in 2024.and it’s clear that EBRO’s goal will be to compete for that title with a car that has the same winning recipe: an affordable and well-equipped SUV.

EBRO S700 is the first SUV, the production of which has already begun at the brand’s plant in Barcelona. Production of the s800 will begin in a few weeks. In both cases, we will see hybrid and internal combustion engines with the same engines for both versions. Both cars will have advanced technological equipment and, above all, a price that should be affordable for the Spanish market.

The Barcelona plant will produce not only the new EBRO SUVs, but also some of the vehicles that Chery already sells in Spain. And the Chinese company has two brands whose dealerships are already operating in Spain: Omoda and Jaecoo. Considering that it is Chery that brings most of the know-how to the world of automobile manufacturing, it is not surprising that we see the EBRO S700 and S800 as cars very similar to some of the Omoda and Jaecoo models.

This fact is really positive. The Omoda 5 was an SUV from an unknown brand that became easy to see in many Spanish cities thanks to its good price/quality ratio. It is impossible that the EBRO S700, following the same recipe, will not be successful in our country, especially considering that, in addition, the brand’s activities will have a very positive impact in Spain.

And the thing is that restoration of the Barcelona factory It also involves the restoration of 1,250 jobs by 2026, as well as the opening of a research and development center and business creation for the entire production chain that will serve the plant. Without forgetting the significance that a new brand, emerging with the stamp of Spain, could have in the Spanish automotive industry at a time when it seemed that more and more brands were plunging into uncertainty resulting from economic difficulties and lack of competitiveness.

In the meantime, yes, we have to wait a little longer, until 2025, when the first EBRO S700 unit is expected to roll off the assembly line.. A car to look forward to next year.