A simple trick from supermarkets to “trick” you into spending more money: that’s their strategy.
Shopping is one of the most important tasks in any home, and while there are many strategies consumers can use to ensure they only buy what they need, such as making a shopping list, supermarkets are designed to ensure they only buy what they need. so that customers end up buying additional productsunnoticed by them, spending more money in commerce.
In fact, everything shelves, aisles and queues, as well as distribution from the entrance to the cash registers and exit from the supermarket are prepared and designed for this purpose. So, although consumers are not aware of these marketing strategies or gimmicks, they are always present and some not very discreetly, but they are effective so that shoppers end up taking more products into their cart than necessary.
This is how supermarkets make you buy more
Among the most popular strategies are offers applicable to products. It is one of the most famous and attractive because promotions are usually displayed prominently on supermarket shelves, on large colored posters indicating 2×1, 3×2 or percentage discount prices. This means that customers, even if they don’t need the said product, end up buying it because they see it as a great opportunity. In fact, in the case of 3×1, you end up buying three identical products, sometimes unnecessary ones.
When it comes to distribution, there are more subtle strategies. For example, when it comes to product placement, all supermarkets They use what are called caps or end caps.According to Inprofit. These are the ones placed at the end of each line, facing the center aisle of the supermarket where most shoppers pass, placing the most visible and popular items there so that shoppers will see them and click to buy.
In addition to this they add to the marketing strategies online promotions, for example on social networks, as well as loyalty programs customers, gift products when purchasing items for a certain amount or accumulating points after a purchase.
To these strategies are added other, much more subtle ones, as is the case with so-called visual, olfactory and auditory neuromarketing.which is to create an environment that directly influences our feelings, influencing compulsive and irrational buying in order to create a favorable reaction to the purchase in the consumer.
An example of this are the most expensive products that are placed right before your eyes, so in this way it attracts more attention of consumers and they choose it instead of choosing another one at a lower price. Digital signage is also common, such as panels that show videos showing a family kitchen to make the buyer feel at home.
Smells are also played with to influence emotions.. It tends to smell like a bakery to create an atmosphere of convenience and comfort, in addition, these smells awaken the appetite, recognized by all customers, the same is achieved through music in supermarkets, which usually have an ambient atmosphere. a melody that can be heard in the background throughout the center.
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