According to The Information, Apple is cutting production and considering discontinuing them.
The original Vision Pro is nearing final production. At least that’s what the latest rumors suggest. The Information notes that Apple “decreased sharply” has been producing its mixed reality glasses since the beginning of the summer and may discontinue production of the current model as early as the end of this year.
Adjustments in the supply chain are a direct result of stockpiling. According to sources consulted by the aforementioned media, the Cupertino-based company has enough units to satisfy demand for the foreseeable future. They also mention Apple’s efforts to focus on more affordable glasses.
The end of production of the original Vision Pro is approaching
The data provided by The Information gives us a little more insight into how the Vision Pro’s journey will be perceived from the inside. Luxshare, the Chinese company responsible for assembling the glasses, managed to collect a peak of 2,000 units per day. However, it is currently gathering around 1000 units per day.
This decline began to materialize about four months ago, just as rumors began to circulate about the decline in interest in the original model and a pause in development of the Vision Pro 2. At the same time, talk began about future cheaper glasses that would come with fewer features, but that was it would be easier.
Luxshare, according to sources, gathered “between 500,000 and 600,000 points since production began last year.” We see a figure that contrasts with the forecasts of some analysts. Counterpoint Research reports that Apple sold about 370,000 glasses in the first three months of the year and that another 50,000 units will arrive in 2024.
As we mentioned in April, only Apple knows how well or poorly the Vision Pro performs, but we must always remember that we are dealing with a first-generation product that clearly has a long way to go if it really wants to become a mainstream product over time.
And that’s not what we’re saying. Tim Cook himself recently stated this in an interview with The Wall Street Journal. “For $3500 This is not a mass market product.“The leader said. “At the moment this is an early adopter product. People who want the technology of tomorrow today, that’s what it’s for,” he added.
As for what’s next, always based on rumors, we should see the arrival of cheaper mixed reality glasses before the end of 2025, a project the company is focusing its efforts on. It is worth noting that the release of a high-end “Vision Pro 2” is not excluded, its development has only been suspended.
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