Adam Levine’s image wash tour begins

Adam Levine and Behati Prinsloo would have “resumed their relationship as a couple” after the infidelity scandal of 2022. You know what that means: redemption campaign and image laundering.

PA / Cordon Press

Phase 1 of the redemption campaign.

After welcoming his third child in January 2023, it seems that Adam Levine and Behati Prinsloo are ready to return to the world and turn their backs on those Instagram direct messages incriminations shared by model Sumner Stroh just five months earlier. In case you forgot, Stroh accused the Maroon 5 frontman of having an affair and shared screenshots of their exchanges on social media as proof. In one of the messages, Levine even went so far as to ask Stroh if he could “borrow” her name for their baby. At the time, Levine called his behavior “poor judgement” and denied any physical relationship.

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In February, Prinsloo reportedly denied rumors of infidelity on social networks by posting a photo on Instagram with her husband after the messages were made public in September 2022. In March, the couple walked the red carpet at the after party the OscaO Awards 2023 held by Vanity Fair as if nothing had happened. A source tells Us Weekly that this increase in public appearances together is part of Levine’s image laundering campaign.

The source noted that fans are “seeing them out there more” due to their renewed desire to continue their relationship: “They’re spending more quality time together, date nights without the boys and girls-only nights for Behati,” she said, adding, “Adam also spends his time doing yoga and meditation, and tries to get his priorities in order.”

According to the source, Adam Levine “realized he made a big mistake” and worked hard to patch things up with his wife of nine years. “Adam has come full circle in the way he treats his marriage,” the source said. “Basically recommitted 100% to Behati and her family.”

Of course, many of Prinsloo’s followers have not forgotten him and continue to leave negative comments about Levine on his IG posts. “After what happened, every time I see Adam’s photo I automatically go into mode: 🙄🙄🙄🙄,” a user responded to the party carousel. VF from Prinsloo. The comment received more than 3,000 likes. It seems that some people are not willing to wipe the slate clean.

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