AirPods Lite and iPhone 15 with a 48 Mpx camera: this is how Apple wants to stop its rivals in 2023

Although 2022 has clearly been the iPhone 14 of Manzana the great protagonist with its numerous leaks, presentation and continuous tests, It seems that 2023 will be a facelift and a fresh start for the company.

And it is that, it seems that Apple would already be preparing its new AirPods Lite and wants to equip its future iPhone 15 with a 48 Mpx camera, in order to join the current fervent battle for “more megapixels”.

According to analysts specialized in the brand, Apple could see this year how the sales of its AirPods drops considerably, as well as a rather discreet reception of its new smartphones. It is already known, for example, that the new iPhone 14 Plus has been a total disaster in sales.

According to analyst Jeff Pu of Haitong Intl Tech Research, Apple could expect a drop in demand for AirPods this year, more specifically from 73 million units in 2022 to 63 million in 2023 and the iPhone 14 and iPhone 14 Plus have disappointed by having practically the same hardware as the iPhone 13.

These are Apple’s improvements for 2023: AirPods Lite and Iphone 15 with 48 Mpx camera

With the low demand for AirPods 3 this 2022 (although they were launched in 2021), given their price, among others, it seems that the company would be working on affordable headphones to attract more customersalthough the release schedule is still up in the air.

In this case and to avoid the high prices of the rest of the headphones, Apple would be preparing the AirPods Lite, which is expected to drop below $129.

However, as it is an “economic” product from Apple, the so-called AirPods Lite they will definitely lose great features or improvements that in this 2022 have been included in the second generation of AirPods Pro such as better noise cancellation. If Apple goes ahead with AirPods Lite, the headphones could reportedly resemble the second-generation model.

In relation to the new iPhone 15, some rumors have already come out, although they seem almost confirmations, which speak of the new A17 Bionic inside, which would clearly make it the most expensive iPhone in history and everything points to the Pro family Max would completely disappear. Yes indeed, it would be replaced by another family that would already be in development.

Well now, according to a recent report from 9To5Mac, Both the iPhone 15 and iPhone 15 Plus are likely to have a 48-megapixel camerawhich for now is exclusive to the iPhone 14 Pro models.

Knowing this, it is then expected that Apple’s more expensive models will receive even better specs, such as the addition for the first time of a 12-megapixel periscope lens that will allow optical zooming from even greater distances. All this, of course, will make the price exorbitant.

Analyst Jeff Pu also pointed out that the iPhone 15 Pro will have virtual volume and power buttons with haptic feedback and dares to say that Apple plans to launch the iPhone 15 in stores on September 23.

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