Ana Botin rings the New York Stock Exchange bell to welcome Openbank to the US

MADRID, October 21 (EUROPE PRESS) –

Banco Santander President Ana Botín rang the bell at the New York Stock Exchange this Monday to welcome Openbank to the United States.

According to a statement from the organization, it was on this Monday that Openbank officially launched its operations in the American country with the aim of expanding Banco Santander’s retail and consumer business in the United States.

“Openbank is much more than just a digital bank that our customers love. This is the result of our deep belief that in order to be the best for our customers and shareholders, building and implementing our own full end-to-end technology stack is essential to achieving sustainable and profitable growth,” Botin wrote in a post on social media X , collected by Europa Press.

In addition, Banco Santander’s president noted that the move will give them a “sustainable competitive advantage from a cost perspective” and congratulated all teams, especially thanking the “exceptional” guest, golfer Jon Rahm.

The bank will operate in a digital format, as in other regions of its presence, so it will be able to provide services to the entire country. Until now, Santander has only served select customers through its network of branches located in the northeastern United States.

Through the Openbank brand, Santander will offer high-yield savings products to American customers. The goal is to launch more products during 2025 to transform Openbank into a “full service banking” like in Europe.