Apple apologizes for controversial announcement of new iPad Pro

Apple apologizes for published ad introducing new iPad Pro

Along with the new iPad Pro, Apple has unveiled a new ad called “Crush!” which has come under criticism in recent days. It received so much criticism that the company that made the bitten apple had to apologize for it. And that statement could be misinterpreted, and they admit that they didn’t quite get the point across.

In the advertisement, you can see how a hydraulic press destroys various objects with which people express themselves. as tools or objects for drawing. The goal, no doubt, was to show that you can do everything with the iPad Pro, which is now thinner than ever because when you lift your abs, the device appears.

After much criticism, Apple apologizes

While the ad was not meant to disparage anyone’s work, it has received a lot of criticism since it was published last Tuesday. Personalities like Hugh grant They stated that he was recording destruction of the human race, For example. Therefore, the company issued the following apologies:

“Creativity is in Apple’s DNA, and it’s incredibly important to us to create products that empower creative people around the world. Our goal is always to celebrate the many ways users express themselves and bring their ideas to life using iPad. We missed the mark by releasing this video and we are very sorry.”

Announcement “Crush” was posted on Tim Cook’s Twitter account and Apple’s YouTube channel on Tuesday. Payment for the ad has not yet been received. And it will continue to be so. The company confirmed that canceled its plans to air the ad on television.

iPad Pro which they wanted to highlight in this ad are now better than ever thanks to their new Ultra Retina XDR panels with new tandem OLED technology. Plus, they’re powered by the incredible M4 processor, making them more powerful than ever.

You can follow Andro4all on Facebook, WhatsApp, Twitter (X) or visit our Telegram channel for the latest technology news.