Apple is announcing several launches next week. Manager says new Macs are coming soon

Greg Joswiak, Apple’s senior vice president of worldwide marketing, stoked expectations with a cryptic post on X ahead of the week of announcements that begins this Monday.

Why is this important. This tweet points to a feasible strategy for issuing press releases in stages.

The launch will see a major refresh of the Mac catalog with an expected move to the M4 chip and an expected redesign of the Mac mini.

Panoramic. Following the recent launch of the iPad mini 7, Apple is preparing to update several of its Macs to include the M4 chip, which was announced in May alongside the iPad Pro refresh but has yet to debut on Macs.

behind the scenes. According to Mark Gurman, stocks of iMac, Mac mini and MacBook Pro in Apple Stores are minimal. The peripherals most closely associated with the Mac are also in short supply: the Magic Keyboard, Magic Mouse, and Magic Trackpad.

Bloomberg He already expected that the announcements would be exclusively online, without a personal event. Apple has resorted to these kinds of daily release weeks in the past.

What do we know. Or at least as posted:

• MacBook Pro The base unified memory in all models will be increased to 16 GB, including the M4 without the Pro name. In the base version, it will have three Thunderbolt 4 ports and a 10-core processor and GPU.
• Mac mini will see its first redesign since 2010 to move to an ultra-compact size similar to the Apple TV. It will go directly from the M2 to the M4 and replace USB-A with five USB-C. It will support the internal power supply.
• iMac It will also move from the M3 to the M4, but will retain its 24-inch design. Anyone wanting a larger version will have to keep waiting.

Starting Monday, according to Joswiak, we’ll find out what Apple has in store for us.

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Featured Image | Omar Al-Ghosson on Unsplash