Apple loses leadership in mobile phone sales to Samsung in first quarter

Tech giant Apple lost first place in mobile phone sales to South Korean company Samsung in the first quarter this year, according to a report from consulting firm International Data Corporation (IDC).

The apple company’s market share is 55.4%, while South Koreans reached 60.5%, according to IDC.

Global smartphone sales grew 7.8% year-on-year to reach 289.4 million units in the first quarter of 2024, according to preliminary data from the Worldwide Quarterly Mobile Phone Tracker compiled by (IDC).

During that period Apple’s mobile device sales fell 9.6% and Samsung’s fell 0.7%. According to IDK.

Both companies are in a close battle for leadership in mobile phone sales, and until 2023, consumers preferred Apple.

Although the industry has not completely emerged from the crisis since the last crisis, as Macroeconomic challenges persist in many marketsThis marks the third straight quarter of sales growth, a strong indicator that the recovery is continuing.

“As expected, the smartphone market recovery continues to move forward, and market optimism is slowly rising among major brands,” said Ryan Reith, vice president of the Worldwide Mobility and Consumer Device Trackers group at IDC.

“While Apple managed to take first place by the end of 2023, Samsung successfully confirmed itself as the leading smartphone vendor in the first quarter.”the consultant assures.

While IDC expects the two companies to maintain their positions at the top end of the market, Huawei’s resurgence in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus and vivo, will likely force both OEMs to take a closer look at the areas in which they can expand and diversify.

These figures show that “The smartphone market is emerging from the turbulence of the last two years stronger and changed,” said Nabila Popal, Research Director of IDC’s Worldwide Tracker team.