Apple’s new strategy to recover sales

The Cupertino giant is considering lowering the price of the “standard” versions by about $100.

Manzana analyzes new ways to position the next line of iPhone 15 worldwide for 2023 in which it will have to revalidate all the expectations that it always arouses in its legion of fans against the “tanks” of Samsung and Xiaomiother of the giants that control the cell phone market.

According to data published by MacRumora site specialized in apple devices, the technological giant analyzes for this year to differentiate beyond the technical characteristics of its family of cell phones.

There are two expected strategies that the iPhone maker might be considering.

In principle, the concern that the sales performance of the iPhone 14 Plus still leaves would lead the technology company to modify the price of the new devices. For example, the $899 iPhone 14 Plus is just $100 less than the iPhone 14 Prodespite having an inferior display, chipset, camera and design.

The iPhone 14 Pro and Pro Max were introduced at the end of September.  Photo: EFE

The iPhone 14 Pro and Pro Max were introduced at the end of September. Photo: EFE

As the magazine slipped Forbesthe obvious move would be drop the iPhone 15 Plus by $100 to $799, which would force the iPhone 15 down to $699. This would push the iPhone 14 to $599. At that price, Apple risks hurt sales of cheap iPhone SEwhich would explain the reports last week that the company is considering completely canceling this model in 2023 .

Interestingly, a new flagship, the iPhone 15 Ultrabe even more expensive than the iPhone 14 Pro Max, according to the news leaker yeux1122. The main reasons would be in its design and the cameras.

What will the iPhone 15 be like?

Photo: Apple

Photo: Apple

Basically, the upcoming iPhone 15 smartphone would debut with a titanium chassis with curved trailing edges, which will replace the existing square layout. The rear edges are expected to be rounded to create a new edge, similar to the bottom covers on Apple’s 14-inch and 16-inch MacBook Pro models.

Likewise, the iPhone 15 Ultra will have for the first time dual front cameras like many of the android devices. According to revelations from another leaker, called Majin Bu, the Ultra will be the only model to get this new feature, while the other models in the line, including the Pro, will only have a front-facing camera, as usual.

This innovation in both photo and video, the dual selfie cameras will be another way Apple will differentiate its Ultra model from the rest of the lineup to justify its premium price.

iPhone factory in China relaxes its COVID rules

Foxconn, the Chinese company that assembles iPhones.  Photo: EFE.

Foxconn, the Chinese company that assembles iPhones. Photo: EFE.

On the other hand, the Asian company that assembles Apple’s iPhones announced in mid-December that it would ease its protocols against COVID-19 at its largest factory in China, after restrictions caused thousands of workers to resign and reduce production of drastic way.

Foxconn Technology Group announced in a statement on one of its official accounts on the WeChat social media platform that it will end the “closed loop” system at the Zhengzhou plant in central China that required workers to stay confined to their workspaces and residences to prevent coronavirus infections.

The decision was published a week after China began to lift tough measures against COVID-19 despite a surge in the number of cases.


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