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Acclaimed rapper and fashion lover ASAP Rocky couldn’t stop smiling while discussing his potential collaboration with his equally iconic partner Rihanna. When he was asked what the partnership between the two would be like, he had a heart-touching answer.
The “Fashion Killa” rapper said, “If me and my lady were to collaborate, what team up we could do and just fuck and go crazy? “I think we’d be collaborating and making kids. “I actually do a pretty good job.”
After hearty laughs and huge smiles, he said enthusiastically, “I think this is our best creation yet. There is nothing better than this, and I don’t think there is any other design better than this. I mean, we had a third designer come in and help, a ghost designer named Lord, you know? He came in and shaped everything, and now we have these beautiful angels. So, this is the best collaboration.”
Last month (23 October) Rocky was named creative director for PUMA and Formula 1’s partnership. The announcement follows the signing of a multi-year deal with F1 in May to distribute exclusive footwear, apparel and accessories on and off the racetrack. Rihanna has previously worked with her famous FENTY brand PUMA.
Rocky’s debut collection will debut at the inaugural Las Vegas Grand Prix in November. Additionally, he will focus on developing visual and video content for new releases throughout 2024. Rocky told Complex Regarding the exciting new partnership, “I think fans don’t connect with their favorite drivers enough. “I want fans to be able to wear the same clothes they see on the track in their daily lives.”
In closing, Rocky shared, “We’ve been designing and prototyping for the past few months and have landed on some fire pieces from balaclavas to pants. All pieces are inspired by actual team attire but designed for the general consumer. “This is only the beginning.”