Asus strengthens its influence in the gaming and consumer laptop market in Spain
Asus celebrates its 35th anniversary, strengthening its position as a leader in the development, production and sale of technology and computing solutions in Spain. Asus is the first brand in the gaming market and rises to the second position in the consumer laptop market. In addition, it is also strengthening its position in the B2B sector thanks to its extensive portfolio, tailored to the needs of users in different contexts. During the annual ASUS City event in Madrid, the company shared its results for 2023 and the first quarter of 2024 in Spain, which confirm its dominant position in various market segments. At the beginning of this year, the company managed to rise to second position in the consumer laptop market and reach a share of 20.1%which represents an increase of 1.4 points over the previous year.
The combination of laptops, components and peripherals that the company offers under the Asus and Asus Republic Of Gamers (ROG) brands makes it a leader in the gaming sector. Asus started the year maintaining its dominance in the motherboard segment with a 46% market share and rising by second position in the VGA market with a share of 23.3%. In addition, Asus is consolidating as third brand in the LCD market, occupying 11.8% of the market thanks to increased sales in the consumer channel. Added to this is the success of integration MiniPC NUC, with which Asus takes second position in the segment with a share of 27%, according to consulting companies.
The company also highlighted its growth in the B2B sector, where, despite its short history, it is strengthening its presence with a wide range of products. The versatility of business solutions that can cover all the technological needs of a company in laptops and desktops, screens, projectors, servers or components makes Asus a strategic ally in the field of digitalization. The Asus business unit operates to serve customers in the business, industrial or financial sectors, as well as in the administration or education and healthcare sectors. The exponential growth of the B2B segment is driven by the company’s dominance in the motherboard market, its growth in the mini PC segment and the consolidation of its monitor line.
The results presented by the company in Spain are based on its commitment to sustainability, which is the fundamental basis of ASUS’ activities at the global and regional level. The company continues to move toward net-zero emissions, a goal it aims to achieve by 2050 for all of its products. Sustainability innovation has enabled ASUS to use 1,600 tons of recycled plastic in its hardware since 2017 and recycle 40,000 tons of e-waste since 2019. In addition, Asus continues to improve the energy efficiency of its products, which is 34% higher on average. Energy Star Standards. With more than 16,000 employees worldwide, nearly a third of whom are dedicated to research and development, the company remains committed to delivering incredible experiences that improve everyone’s lives. With revenues of US$15,480 million worldwide in 2023, ASUS is positioned as a global technology leader, a position it will continue to maintain through its commitment to developing new technologies such as artificial intelligence.