Bad Bunny and why he could make history at the 2023 Grammys
Benito Martinezaka Bad Bunny, is usually pointed out as the person responsible for helping music in Spanish to have massive popularity in the international market. Although others paved the way before, the Puerto Rican has broken records for music in Spanish on digital platforms, is heard in dozens of countries (not necessarily Spanish-speaking), and has changed the industry in favor of musicians of Latino origin. Now, he has made history by having the first album in Spanish to be nominated for Album of the Year at the Grammys 2023 and could take it one step further if he wins.
Until now, Bad Bunny He has received dozens of awards, mainly in the Latin market, such as his 13 Lo Nuestro Awards, 4 Latin Grammys, as well as 8 Billboard Awards. In 2020 he was recognized at the Grammys with the award for Best Latin or Urban Pop Album (for YHLQMDLG), and in 2021 he won the award for Best Urban Music Album. His most recent nomination would be the most important as she would be placed with English-speaking talent, potentially coming close to the award.
His nomination is for A summer without youwork released on May 6, 2022 consisting of 23 tracks, including collaborations with artists such as Rauw Alejandro, The Marías and Jhay Cortez. The album debuted on the US Billboard 200 list, being the second album by Bad Bunny to achieve the feat and the second Spanish-speaking.
Could you win the prize?
Bad Bunny is in a category along with ABBA (for his record voyage), Adele (30), Beyonce (Renaissance), Mary J Blige (Good Morning Gorgeous), Brandi Carlile (In These Silent Days), Coldplay (Music of the Spheres), kendrick lamar (Mr. Morale and the Big Steppers), lizzo (Special) and Harry Styles (Harry’s House), so it’s definitely a very difficult category for him to win and make awards history. However, his triumph is not impossible. If the Grammys seek to recognize Latin music, it would be possible for the Puerto Rican to end the night with the award, but there are key projects like Beyoncé, Harry Styles and Adele that could keep him away from the award.
His victory would mean a triumph in the US and global markets for music in Spanish and Latin, as well as for urban genres, showing the true impact he has had. The awards Grammys 2023 will take place this Sunday, February 6. We’ll see what happens.