Renowned city music singer, Bad Bunny has been solid as the brand new face of Pepsi in an thrilling summer season spot the place he performs a lifeguard and blasts music out of Pepsi bottles.
Directed by Dave Meyers, winner of two Grammy Awards, and co-directed by Mia Barnes, the 87-second spot is choreographed by VMA Award winner Sherry Silver. The televised advert will start airing this week within the United States and Bad Bunny’s homeland of Puerto Rico.
The promotion featured on the spot titled “Press Play on Summer” will permit Pepsi clients to get pleasure from greater than 100,000 prizes, together with journeys and music experiences, after they buy limited-edition PepsiCo comfortable drinks.
Pepsi CMO Todd Kaplan expressed his pleasure along with his announcement to welcome Bad Bunny to the Pepsi household, noting that his new music “Where She Goes” has already grow to be the soundtrack of the summer season. In addition, he talked about the “Press Play on Summer” program, which gives followers three months of free Apple Music with each buy of a 20-ounce bottle of ice-cold Pepsi.
This summer season advert is a part of Pepsi’s newest marketing campaign referred to as “Press Play on Summer” in collaboration with Apple Music. The marketing campaign entitles new clients and people who meet the necessities to 3 months of free and limitless music on the streaming platform.
“Pepsi has a rich history of creating iconic video clip-style ads featuring some of the world’s biggest artists, from Britney Spears to Ray Charles, Madonna to Dr. Dre, Beyoncé to Chloe Bailey and many more. “