Barça and Nike have agreed on one of the largest sports sponsors in history
The contract can be signed immediately after the Barcelona president Joan Laporta will approve her board of directors in an emergency call conditions, and management accepted them.
A few months ago, Laporta called the agreement “the most important in the world on the football field,” although the numbers are not disclosed. Now the leaders of the multinational boomerang company also need to approve the agreed terms of closing the agreement, which “almost completed” as EFE has learned, and that this could happen next week at the earliest.
Nike vs Puma: Previous Battle
Information provided by radio station “Rac1” and confirmed by EFE from sources of full solvency. The agreement with Nike expired in 2028. And this happened after Barcelona received an important offer from Puma and was even thinking about producing and distributing its own clothing brand.
All this led to a dispute between Barça and Nike, which went to court, and the court ruled in favor of the American multinational corporation.
At the beginning of the season, Laporta explained in his speech that the terms of the agreement have been improved and assured that “when it is signed” it will be “the best contract in the world of football.”
“Signing would have given us a 1:1 and signed without problems, but we have been working to get the best contract for Barça and are now in the negotiation process,” he said at the time.
Barcelona partners will decide on Nike sponsorship
Now the deal will be closed soon and when this is done, it will give Barcelona great economic respite after the difficulties of recent years.
Although the numbers and proportionality of the “signing bonus” (bonus for signing a new contract) are not disclosed, Signing the contract could cost Barcelona around 120 million euros per season.
The agreement will be extended from 2028, when the current contract ends, and the increase will be significant from 2028 to 2038, the end date of the contract.
Negotiations between both sides focused on the spread of “electronic commerce” is now owned by Nike. Barça was negotiating the possibility of controlling electronic sales, which in this sense would increase turnover.
In any case, once an agreement is reached, the Barça division partners will have to approve the commitments between both parties.
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