Barça closes important and historic sports sponsorship
He FC Barcelona officially made his “Agreement on long-term cooperation” with the multinational company Nike. Sports sponsorship that comes into effect this seasonand this is one of the most important events in history.
The Barça team emphasizes that this is an agreement.”provides a new model of strategic partnership cooperation between both organizations”, but does not disclose transaction figures.
In this statement, Barça does not specify contract duration and economic amount the same thing, but sources in the negotiations told EFE that this could inform the Catalan club of the highest sports sponsorship available.
The announcement of the extension of the agreement between Barcelona and the American multinational came just hours after the president of FC Barcelona said, Joan Laporta will make an urgent call to the board of directors this Friday electronically to communicate the terms and conditions and management would accept them.
“The most important agreement on the football field”
A few months ago, Laporta called the agreement “the most important in the world on the football field”, although the numbers were not disclosed.
Agreement with a sports brand expired in 2028 And this happened after Barcelona received an important offer from another brand and was even thinking about producing and distributing its own clothing brand. All this led to a dispute between Barça and Nike, which went to court, and the court ruled in favor of the American multinational corporation.
At the beginning of the season, Laporta explained in a speech that they had improved the terms of the contract and assured that “when it is signed” it will be “the best contract in the world of football.”
“Signing would have given us a 1:1 and signed without problems, but we have been working to get the best contract for Barça and are now in the negotiation process,” he said at the time.
In any case, the new agreement is multinational will give Barcelona a great economic breakthroughafter contractions in recent years. Although the numbers are not disclosed, and taking into account the proportionality of the “signing bonus” (bonus for signing a new contract), the signing of the contract This could cost Barcelona around 120 million euros per season.
The duration of the agreement will be extended from 2028, when the current contract ended, and the increase will be significant from 2028 to 2038, the end date of the agreement.