Behati Prinsloo and Adam Levine in the Jacqui Eisch advertising campaign
Jacqui Aisch, known for her boho jewelry and stunning natural diamond designs, celebrates her brand’s free-spirited nature with a new campaign featuring Adam Levine and Behati Prinsloo, aptly titled “Rebel Heart.” The power couple were longtime fans of Jacqui Aiche and her jewelry and looked stunning as they wore natural diamond necklaces, rings and artfully layered bracelets for the photo shoot.
“The Rebel Heart campaign was designed for rebels, lovers and wild people,” shares Aish in a press release. “The energy that Adam and Behati exude in the jewels, both individually and together, embodies everything that came to mind when I was working on this collection.” Rebellion, romance and sensuality are evident in the campaign, with Prinsloo wearing iconic pieces such as the large pavé Hamsa charm, the Alien inlay necklace and the Sophia diamond finger bracelet.
Prinsloo is no stranger to Aiche’s designs, having starred in campaigns for the brand back in 2015 and 2018. “I feel like I’m in a different place in my life now,” Pinsloo said of filming the Rebel Heart campaign. “This time our collaboration with Adam was special. It all felt so natural.” Although Levin is new to modeling for Jacqui Eisch, he is no stranger to the brand. “I have a special alien ring from Jacqui Eisch that I wear all the time,” I shared in the Q&A. “We both love her jewelry designs, so we agreed very quickly and easily when the opportunity to work with Jacqui and Behati arose.”
Prinsloo also owns his fair share of Jacquie Aiche pieces, citing the alien-encrusted bracelets and necklace as some of his favorite designs. When it comes to gemstones, “they’re all special in their own way,” she muses. “If I had to choose, it would probably be Emerald (my birthstone) and Diamond. I will always love diamonds!”
Aish said about the campaign: “It’s all about sharing your own light with the world. As for Adam and Behati, they are both so positive and so energetic that you could just feel the electricity between them on set.” Levine and Prinsloo brought that energy to the set, filming a campaign together for the first time as a couple. “Ever since we launched our men’s collection, I’ve been dreaming of a his and hers campaign,” Aish said in a Q&A. “Behati and Adam just felt like the perfect couple.”
The couple wears natural diamond jewelry well, their energy perfectly matching Jacqui Aish’s vibe. “Every time we shoot together it feels just as special as the first,” says Aish about collaborating with Prinsloo. “She has an energy that is unlike any other, and it shines even brighter when she’s wrapped in jewels.”
“This collection has something for everyone,” shares Aish in the Q&A. Whether you’re looking for a powerful talisman, timeless classic diamond jewelry, a sensual body layer, or a crystal that embodies what you need most.”
Jacquie Aiche’s Rebel Heart collection is available now at Jacquieaiche.com. See how the jewelry works in the exclusive video above.