Birth of Spatial Voyagers, the first Spanish agency specialized in spatial computing.
Coinciding with the upcoming launch of Apple Vision Pro on February 2 this year, Virtual travelerspioneering company in virtual projects since 2014 announced the creation Space travelers. This new business unit specializes in developing content and applications for spatial computinga field that brings together the real and virtual worlds in a way never seen before.
“Spatial Travelers” is the fruit of a strategic collaboration between Edgar Martin-Blas, Eduardo Herranz, Jose Infantes and three specialized companies. The agency has been developing a revolutionary platform for creating content and applications that combine the real with the virtual at large scales such as museums, retail, leisure spaces and events for over six months.
The agency already operates in three main categories:
- Spatial applications: Applications that integrate with the user’s environment, allowing interaction with virtual elements.
- Spatial experience: Creative experiences in physical spaces by applying a virtual layer to real space.
- Spatial games: Research laboratory for video game development in spatial computing. These games will be released in Apple and Meta Stores in 2024 and will be created with 3D modeling partner Argonauts XR.
Additionally, they are expected to announce in a few days the first “Spatial App” for Vision Pro and Meta Quest 3, an adventure video game set between the real and the virtual.
Vision of Spatial Voyagers Leaders
Edgar Martin-BlasCEO expresses his enthusiasm: “We are like children with new toys: in this new sector, which mixes the real world with the virtual, thousands of opportunities open up, and we live in it together with our customers. This is like year zero of this new technology thanks to Apple and Meta and their strong commitment to what will soon become the new spatial internet.” . In its turn, Eduardo Herranzoperating director, sees this as a reset of the cycle, an opportunity to learn from past mistakes.
Bye, Jose InfantesCTO, emphasizes that immersive technologies are developing and finding their application in spatial computing: “After nearly a decade of experimentation and adventure, immersive technology has matured and is approaching its coming of age. They find their place and their path through spatial computing and blended experiences that help us enrich our world without losing touch with reality. The time is very close when we will all be able to have superpowers.”
The market is expecting a significant impact, given the promising start of pre-orders for Apple Vision Pro, which reached $700 million. This achievement not only represents a technological milestone, but also opens up a world of possibilities for e-commerce and digital marketing.
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