BLACK FRIDAY CANARY ISLANDS | Black Friday opens the most consumer quarter
The Canary Islands became an autonomous community with Higher retail sales growth in the third quarter of this year. The islands’ chambers of commerce and industry evaluate 4.7% He increase in sales between January and September, and they expect this figure to increase significantly in the last quarter of this year with the celebrations Black Friday and Cyber Monday.
Before reaching these deadlines, you can officially see stock in many Canarian business windows since the beginning of this month. Americana, exported to half the world and born with the intent to transform red numbers on black in stores. Consequently, many of them sell their products at 60-70% of the original price.
Each year the event is moved up and what started out as a three day event now sometimes includes per month discounts, promotions and sales. This year it is expected November 29 until December 1st, but many Canarian businesses offer these deals from the beginning of November. President of the Federation of Urban Territories of the Canary Islands (Fauca), Abbas Mujir, justifies this as a “strategy” that businessmen use to “pre-sales before anyone else does.”
A campaign that It already beats Christmas According to the President of the Trade Federation of Las Palmas (Fedeco), Raju Daswani, who expects each canary to spend approx. 250 euros on average this weekend. But what will this money be invested in? electronic products elite, perfumery, shoes And textile. It is clothing stores, as Daswani clarifies, that take this opportunity to “update stocks as soon as possible,” because “since there are no seasons, there is no autumn-winter campaign.”
Mujir hopes that, based on “ 4% growth sales in the Canary Islands compared to last year on Black Fridayimprove and surpass these figures are for the year in which sales statistics they are very good“In addition, he pays special attention toys whose purchases are “ahead of schedule” and demonstrate “society’s lack of confidence” in achieving Kings with gifts.
transport problems -in connection with the crisis in the Red Sea-, situation policy international or adverse weather events -which can cause problems in the supply chain- caused e-commerce boom and in Canary’s forecast “to avoid last-minute surprises.” For these reasons, as Daswani hints, Cyber Monday – deals on the Internet and digital stores – which this year will become December 2this is one of the “strongest campaigns” of the sale online. In fact, many products are reserved for Monday to allow for liquidation.
The presidents of Fedeco and Fauca agree that while e-commerce has gained popularity and importance, the Canary Islands they still prefer to go to stores. Daswani emphasizes that with their help they can “benefit from good shopping and help small and medium-sized businesses” that “A engine very importantIn the business fabric of the islands. For his part, Mujir points out that many shoppers “see a product online” and then “they go in with the intention of seeing it, touching it or hearing it physically in the store.” “
Finally, and regarding SMEthey recommend that Canarians wishing to take advantage of these great deals should head to local trade, “to traditional stores” because they offer “guarantee and safety in terms of products and prices,” concludes Mujir. final amountconcludes Daswani, “buying from them” helps businessman this in itself “suffers” and also gives employment “to the neighbor”. Therefore, he emphasizes the need to “shop on the streets” and “give a boost“for the maintenance of Canarian companies.
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