Chloé and Atelier Jolie announce their collaboration
La Marque de luxe Chloé et Atelier Jolie is part of the dévoiler leur collection announced in June 2023. Il s’agit de la première, the label’s collaboration with actress Angelina Jolie, launched today.
On Linkedin, Chloe states that the collection embodies the feminine curves sous toutes ses. Elle s’inspire du Vetiaire by Angelina Jolie and the American star’s favorite things. Consisting of 44 pieces, it includes a necklace with a gold liton pendant (480 euros), a top with thin satin straps (880 euros), skinny trousers in black (990 euros) and a double linen cape and cashmere melange (1,990 euros). The collection is positioned in the luxury segment with prices ranging from 480 to 3900 euros. The products are commercialized through Chloé’s e-commerce and are part of the retail experience.
Chloe explains that the collaboration reflects the two brands’ commitment to being more responsible. The collection is a confectionery product made from 70% materials that have a real impact on the environment, “un pour centage plus élevé que pour toute autre précédente Collection de la Maison Chloé”. » Selon la marque de luxe, plus de la moitié des parts ont été fabriquées par des entreprises certifiées commerce équitable et des entreprises Social parami lesquelles La Fabrique Nomade, a Parisian association that offers the best insertion of professional artisans, refugees and migrants in France.