Chris Hemsworth, Katherine Langford, Hugh Jackman and Ruby Rose are among Australia’s most influential celebrities
Chris Hemsworth is the most influential Australian on Instagram, with 58.5 million followers and can earn up to $685,000 per sponsored post.
Katherine Langford is in second place with 42.1 million followers, and Hugh Jackson is third with 31.6 million followers.
Ruby Rose and Anne Curtis finished fourth and fifth respectively.
A new study found that Chris Hemsworth is the most influential Australian on Instagram, with over 58.5 million followers and can earn up to $685,000 or $1,041,208 per sponsored post.
ImpressiveThe Melbourne-based SEO service analyzed Australian celebrities’ Instagram followers to determine how much they could earn from a single sponsored post, based on influencer pricing from Inbeat and Hootsuite.
Chris Hemsworth considered the most influential Australian on Instagram with over 58.5 million followers. Based on his follower count and activity, he could earn up to $685,000 or $1,041,208 per sponsored post.
Hemsworth, originally from Melbourne, began his acting career in the Australian series Home and Away, but it wasn’t until he was cast as the Asgardian god Thor in the Marvel Cinematic Universe that he gained more global recognition. His Instagram is mainly used to show off new projects, fitness, and family photos.
Katherine Langford ranks second with over 42.1 million subscribers. The Perth-born actress could earn approximately $485,000 or $737,205 per sponsored post. Known for her breakout performance as Hannah Baker in the Netflix show 13 Reasons Why, Langford’s Instagram account is primarily used for fashion shows and showcasing behind-the-scenes footage from previous projects.
Hugh Jackman ranks third with over 31.6 million subscribers. The Sydney-born actor can earn approximately $365,000 or $554,989 per sponsored post. Known for portraying Wolverine in the X-Men franchise, as well as starring in films such as The Prestige and The Greatest Showman, his Instagram is primarily used to share updates about his whereabouts with his followers, as well as videos about his training.
Ruby Rose ranks fourth with over 22.8 million subscribers. Based on his follower count and activity, he could earn up to $264,000 or $401,417 per sponsored post. She is known for her modeling, presenting, and acting in films like Pitch Perfect 3 and The Meg, and her Instagram is mostly used for fashion shows and showcasing new projects.
Anne Curtis fifth place with more than 20.3 million subscribers. The Filipino-Australian actress and model can earn approximately US$236,000 or US$358,842 per sponsored post. Known for her modeling and acting, she was the first Filipino celebrity to reach 20 million followers on Instagram and she mainly uses her account for photo shoots and family photos.
Other Australians in the top ten include rapper Iggy Azalea, YouTuber Tammy Hembrow, personal trainer Kayla Itsines, actress and musician. Troye Sivanmodel Miranda Kerr.
Robert Tadros, CEO and founder of Impressive, commented on the findings “Given the huge screen presence and fan following of popular actors, it’s not surprising to see the likes of Chris Hemsworth and Katherine Langford in the top five. Both have also starred in successful projects on Netflix, which may have helped them gain even more fans by being promoted across multiple platforms.
There is a noticeable difference between earning potential at the bottom and top of the rankings, with actors and models earning the highest earnings from brands overall. Still, it’s great to see such a diversity of careers and how influential these people have become online over their careers.”
Top 30 Most Influential Australian Celebrities on Instagram in 2024
|
Classify
|
celebrity
|
Subscribers (millions)
|
Estimated Top Earnings Per Post (USD)
|
Estimated Top Revenue Per Post (AUD)
|
|
1
|
Chris Hemsworth
|
58.5
|
685 thousand
|
1,041,555.52
|
|
2
|
Katherine Langford
|
42.1
|
485 thousand
|
737,451.71
|
|
3
|
Hugh Jackman
|
31.6
|
365 thousand
|
554,989.43
|
|
4
|
Ruby Rose
|
22.8
|
264 thousand
|
401,417.02
|
|
5
|
Anne Curtis Smith
|
20.3
|
236 thousand
|
358,842.48
|
|
6
|
Iggy Azalea
|
17.8
|
208 thousand
|
316,267.95
|
|
7
|
Tammy Hembrow
|
17.6
|
203 thousand
|
308,665.36
|
|
8
|
Kayla Itsines
|
16.0
|
186 thousand
|
282,816.53
|
|
9
|
Troye Sivan
|
15.3
|
182 thousand
|
276,352.08
|
|
10
|
Miranda Kerr
|
14.6
|
169 thousand
|
256,967.71
|
|
eleven
|
Liam Hemsworth
|
12.6
|
152 thousand
|
231,118.89
|
|
12
|
Rebel Wilson
|
11.1
|
129 thousand
|
196,146.95
|
|
13
|
David Warner
|
10.2
|
127 thousand
|
193 105.91
|
|
14
|
Nicole Kidman
|
9.9
|
117 thousand
|
177,900.72
|
|
fifteen
|
Angela White
|
9.9
|
116 thousand
|
176,380.20
|
|
16
|
Celeste Barber
|
9.6
|
114 thousand
|
173,339.17
|
|
17
|
Daniel Ricciardo
|
8.9
|
108 thousand
|
164,216.05
|
|
18
|
Dacre Montgomery
|
8.7
|
104 thousand
|
158,133.98
|
|
19
|
Luke Hemmings
|
8.5
|
103 thousand
|
156,613.46
|
|
twenty
|
Phoebe Tonkin
|
8.4
|
97.7 thousand
|
148,554.71
|
|
twenty one
|
Michael Clifford
|
8.0
|
96.1 thousand
|
146,121.88
|
|
22
|
Calum Hood
|
7.7
|
94 thousand
|
142,928.79
|
|
23
|
Claire Holt
|
7.5
|
92.6 thousand
|
140,800.06
|
|
24
|
Ben Simmons
|
7.5
|
87.1 thousand
|
132,437.20
|
|
25
|
Ashton Irwin
|
7.4
|
87.3 thousand
|
132,741.31
|
|
26
|
Roseanne Arkle
|
6.2
|
71.4 thousand
|
108,565.06
|
|
27
|
Bindi Irwin
|
5.7
|
66.5 thousand
|
101,114.51
|
|
28
|
Robert Irwin
|
5.0
|
60.2 thousand
|
91,535.24
|
|
29
|
Savannah Clark
|
3.6
|
42.5 thousand
|
64,622.06
|
|
thirty
|
Nathaniel Buzolic
|
3.3
|
39.9 thousand
|
60,562.81
|
Impressive analyzed online data to determine which Australian celebrities have the most followers on Instagram and how much they could potentially earn from sponsored posts, based on suggested pricing calculations for influencers on sites such as Inbeat and Hootsuite.
Celebrities were also categorized by their primary profession to be able to compare which groups had the most followers and earning potential.