Coca-Cola is getting rid of half of its brands

This is one of the most recognizable brands in the world. Perhaps the most famous. But behind the name Coca Cola There are hundreds of other brands integrated into the food, beverage and other business giant.

At least until now, because Coca Cola decided get rid of half of your brands, about 200among which are the least known internationally.

The list of “disclaimers” is huge, but it includes products such as tabDiet cola Fiesty Cherry, juices Odwalla or coconut water Zico. This measure is not new; it has been used for many years in the context of the coronavirus crisis.

“We have challenged traditional ways of doing business, and the pandemic has helped us realize that. we could be bolder in our efforts“, noted the President and CEO of Coca-Cola back in 2020, James Quincy.

This is also not a new measure in the sector of giant corporations that support hundreds of brands that are more limited in their expansion and power… but which have recently decided remove “ballast”.

Supermarketscompanies fashion or from cars chose noticeable reduction diversification of brands/sub-brands or product offerings.