After working together for four years, Demi Lovato and manager Scooter Braun, who also represents artists such as Justin Bieber, Tori Kelly, have amicably parted ways. According to CNN, the professional relationship has ended, although they remain friends. After ten years of work, six albums and four international tours, not only has the former Disney Channel star left Braun’s SB Projects, but so has Ariana Grande.
The ‘Heart Attack’ singer came to the agency in 2019 after a difficult period of hospitalization due to an overdose. During those four years, the singer has released two albums, ‘Dancing with the Devil… The Art of Starting Over’ and ‘Holly FVK’, and several singles. Now he ends the relationship with his agency. However, the relation of friendship seems to be the same. Braun posted a birthday tribute to Lovato on his Instagram Story over the weekend, saying, “Happy Birthday to one of the kindest souls.” Lovato is currently preparing to release her new album “Revamped” in September.
On the other hand, Ariana Grande came under Braun in 2013 after leaving Nickelodeon and launching her album ‘Yours Truly’ with the new agency. A few days ago was the tenth anniversary of the publication of this album and the singer told via the network that during this week she has planned several events with live performances, activities, question-and-answer and images to celebrate it.
an agency for change
In 2021, Braun sold his agency SB Projects to South Korean entertainment conglomerate HYBE. Braun has been CEO of HYBE America for a while now, and earlier this year he helped oversee HYBE’s purchase of leading hip-hop label Quality Control.
Justin Bieber is on the list of artists of SB Projects. However, it was rumored that the artist wanted to leave the agency, although representatives from both parties admitted to Billboard that such rumors were “not true.”
One of the artists who recently left Braun was J Balvin, who signed with the agency in 2019 but is now represented by Roc Nation after leaving the company.
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