Dongfeng arrives in Spain with 7 new products from 3 different brands; unprecedented offensive
Dongfeng Motor Corporation, one of China’s most powerful automobile groups, is already in Spain. At an event held this week on the outskirts of Madrid, the Asian giant revealed its expansion strategy in our country with Salvador Caetano Auto and the impressive range of batteries on display: seven new cars from three different brands, all of which want it. Gain an interesting position in our market in just a year: Voya, MHero and Dongfeng herself. It’s time to get to know them better, because in 2026 there will already be 11 models from these three companies among us.
Howl Free; very nice SUV
Voyah Free is presented as the flagship premium brand of this Chinese conglomerate. As it could not be otherwise, this is an electric car, with powerful dual-motor mechanics and all-wheel drive, allowing it to excel in acceleration. Accelerates from 0 to 100 km/h in 4.4 seconds.. It also features adjustable air suspension and its exterior and interior design is inspired by yachts. The starting price of Voyah Free in Spain is 77,790 euros.
Howl Dream; truly familiar, luxurious and 100% electric
A true luxury MPV accompanies the Free in Dongfeng’s quest to position Voyah as a premium brand from the very beginning. The Dream is aimed at both businesses and individuals, and is very reminiscent of the Lexus LM in design, perceived quality and space. Anyway this is It is 100% electric and has seven seats in a 2+2+3 configuration. and we still don’t know its benefits. Voyah Dream price starts from 94,600 euros.
MHero I; SUV from the Marvel universe
Spectacular is not a word that is suitable to describe the MHero I, the first model of the brand, as the name suggests, and the only all-terrain vehicle on the market that seems to come directly from the world of science fiction. It stands out with its design, it conveys the quality of its interior, but the most interesting thing is its technology. With a power of 1088 hp. and 1,400 Nm of torque, this electric SUV accelerates from 0 to 100 km/h in 4.2 seconds. and there is also a stated range of 450 km. This exclusive MHero I costs €158,037.
Dongfeng Box; electric bestseller genes
This was one of the models that attracted the most attention at the brand’s debut event in Spain. Just 4 meters long, this urban electric car has more than optimal space for 4 adults and a good trunk, guarantees up to 340 km of WLTP autonomy and is capable of charging 200 km in 8 minutes. It also stands out for its 14 ADAS – driving aids – which come as standard and for its price of around 21,000 euros without aids.
Ready for takeoff
Voyah Dream and Free are already available in our market, as is Mhero I, but we will have to wait until September for the Dongfeng Box to go on sale. Likewise, in April 2025 Dongfeng 007, sedan-coupe from the D segment, which we also had access to at the brand presentation, but for which we do not have exact data. A month later, in May 2025, Voyah Passion, another larger and more luxurious sedan.. However, the most curious thing is that the Voyah brand will debut earlier, in December of the same year. a C-segment SUV that still remains a mystery.
Dongfeng: when will it arrive in Spain, from which dealers and prices
Dongfeng has more than 50 years of tradition in China and has been a shareholder of Stellantis Group for more than ten years. Of the 2 million cars sold last year, more than 230,000 ended up far from China, as part of an expansion strategy that will accelerate in the coming years and in which it wants Europe to play a major role.
The roadmap for Spain calls for the opening of 21 dealerships this year, but there will be 35 by 2025. The third pillar, in addition to this wide range and sales network, will be after-sales service and the brand has already announced a three-year free service plan. for all Voyah brand clients.
As an expert and passionate fan of cars and communication in all its forms, I joined Car and Driver in late 2007 and have been running the site since 2016. A journalist by vocation and education, I maintain good contacts in this industry and try to ensure that the information you read here is the most current, complete and truthful. But I also do tests, comparisons, news, interviews… and in my “free” time I raise three small children, which is by far the hardest job I’ve ever done.