Emma Roberts joins Kiko Milano as first global ambassador
Kiko Milano named Emma Roberts as her first global brand ambassador.
Details of the debut campaign of the American Horror Story star with a make-up artist are still being kept secret.
However, according to a statement from the company, the brand’s collaboration with Roberts will be aimed at showcasing his vision of art, beauty and joy.
Roberts said she was “thrilled” to work with Kiko Milano on her “path to becoming Italy’s first global beauty brand.”
“The way they think about beauty is truly inspiring and endlessly creative,” the 33-year-old continued.
“There are more flowers in one store than I have ever seen.
“Not to mention their unique collaboration and limited edition.
“I love their mission: they want to ignite confidence in people through beauty.
“To me, that’s true beauty.”
Kiko Milano CEO Simone Dominici added that Roberts “embodies many of our brand values.”
“She is relentlessly creative and loves collaborating with creative minds.
“She enjoys the joy that experimenting with color, texture and art can bring.”
Roberts—the niece of Oscar winner Julia Roberts—has established herself as Hollywood’s “scream queen” with her recurring roles in the horror anthology “American Horror Story.”
She also starred as “Queen Bee” Chanel Oberlin on Scream Queens and played Jill Roberts, who was introduced as the killer Ghostface in Scream 4.
Previously, the actress participated in advertising campaigns for skin care and hair removal brands Finishing Touch Flawless and Hugo Boss Parfums.
Roberts’ embassy follows news last month that L Catterton was acquiring a majority stake in Kiko Milano to help scale the brand.