If it’s a marketing plan, it’s a detailed plan.
“The Curse” stars Emma Stone and Nathan Fielder mimic the trailer intro for Sidney Sweeney and Glen Powell’s rom-com “Anyone But You” in a recently released promo. Almost an exact parallel to Sweeney and Powell, the introduction features Stone and Fielder standing in front of a light blue background, with Fielder wearing a white button-down and Stone wearing a peach-colored tank top.
A smiling Stone says, “Watch the trailer for my new show,” to which Fielder replies, “My new show.”
“It’s really my show,” Stone responded.
Fielder scoffed, “When people watch it we’ll see whose show it is.”
Stone lets out an incredulous laugh before amending himself: “Watch the trailer. Our The new show, ‘The Curse.’
“better?” she asks Fielder, who softly says, “Just drive the trailer.”
“Oh my God,” Stone says before rolling her eyes in amusement. “enjoy.”
Fielder then took to Instagram to explain the similarities.
“I’ve just been informed that the introductory clip of our trailer for ‘The Curse’, which I posted on social media earlier today, is very similar to the trailer intro for the romcom film ‘Anyone But You.'” Fielder posted on Instagram. The Notes app statement read, “I want to be very clear – we shot this promo six months ago, and I am seriously concerned that the marketing team at Sony Pictures somehow saw our promotion and copied it. That he “will not take legal action.”
“As artistes, doing these types of promos, we only read scripts that are given to us with the confidence that the creative we are performing is completely original and not lifted from competing projects Is or is not generated by AI (a constant battle that artists around the world are waging to stop the effort),” Fielder continued. “It is unfortunate that Sydney, Glenn, Emma and I have been put in this position. But that won’t stop us from supporting each other’s successes, and I know that Emma and I will both personally be booking front row tickets to ‘Anybody But You’ on opening night.
It’s unclear whether Fielder was joking or not, but the comedian is known for coming up with unique schemes to promote businesses on his reality comedy show “Nathan for You.”
“Anybody But You” director Will Gluck later responded to Fielder, confirming that it was all intended and playing along as a joke. Gluck admitted that the team “really stole the idea of the trailer launch” and included a version of “The Curse” poster in which Sweeney and Powell’s heads were photoshopped onto Stone and Fielder’s bodies.
“In today’s era of cancel culture, sometimes it’s better to just admit your mistakes. We actually stole the trailer launch idea from ‘The Curse’ and for that we deeply apologize to Paramount+, Showtime, Nathan Fielder, and Emma Stone. I know words ring hollow, but please, in the spirit of the holidays, try to forgive our missteps,” Gluck also wrote in a statement to the Notes app on Instagram.
“Unfortunately, this was not our only crime. “We have included your poster in our campaign as well,” Gluck said. He said that the team had originally intended to release the poster the following week, but “for obvious (and legal) reasons,” they would release it with the note.
“Please again accept our heartfelt apologies. We do not intend to stand in the way of your success in any way; In fact, we celebrate it. I know we’ll also see ‘The Curse’ when it premieres in January,” Gluck said.
“Anyone But You” is scheduled for theatrical release on December 22. “The Curse,” about a home-flipping show gone wrong, premiered last Friday, November 10.