Entertainment

European advertising regulator bans Demi Lovato ad for being offensive to Christians

The UK’s Advertising Standards Authority (ASA) has suspended promotion of the American artist’s latest album. According to the authority, the announcement of the album by Demi Lovato “would seriously offend Christians”

It happened in Britain, the advertising regulator has deemed inappropriate an ad promoting Demi Lovato’s latest album. The ban on the poster is interpreted as “likely to seriously offend Christians.” For now, the Advertising Standards Authority (ASA) has launched an investigation after receiving complaints from four members of the public.

The Demi Lovato ad featured the album cover with the title “HOLY FUCK”, name of the album. In the image, the singer is seen reclining on a large padded crucifix and dressed in a bondage-style leather outfit. According to the UK code, advertisements must be prepared with a ‘sense of responsibility’. Your content must not cause serious or widespread offense.

European advertising regulator bans Demi Lovato ad for being offensive to Christians

The complainants “questioned whether the ad was likely to cause serious or widespread crime.” While some also suggested that it was “irresponsibly placed” where children could see it. The agency confirmed both aspects of the complaints. Furthermore, he noted that the language and images would likely cause serious offense.

For its part, Polydor Records, a division of Universal Music Group, argued that the posters contained essentially the singer’s album artwork. They also denied that they were offensive. However, the six ads located at different points were withdrawn four days later. The ASA report states that, although poorly written, for “most readers the ad alluded to the expression ‘shit’.”

The watchdog concluded that the cartel violated the code and ruled that “it must not reappear in the denounced form unless it is properly directed.” “We consider that the image (…) to the side that recalled Christ on the cross, together with the reference to ‘holy fvck’, which in that context would probably be considered as a link of sexuality with the sacred symbol of the crucifix and the crucifixion would likely seriously offend Christians,” the report read.

European advertising regulator bans Demi Lovato ad for being offensive to Christians

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