The new campaign highlights the Fabletics Men’s most stylish looks for Football Sunday, whether in the stands or on the sofa
Fabletics and Kevin Hart launch ‘Every Damn Sunday’
Fabletics and Kevin Hart launch ‘Every Damn Sunday’
EL SEGUNDO, Calif., Nov. 15, 2023 (GLOBE NEWSWIRE) — Fabletics, the world’s most fashionable, high-performance activewear brand, launches its latest campaign with entrepreneur, actor, comedian and sports fan Kevin Hart. The campaign, aptly titled ‘every damn sunday‘Fabletics for men spotlights a curated collection of gear that’s best for any activity on Football Sunday – whether it’s cheering from the couch, stand, or sideline, or early morning errands to the grocery store and the gym. Do it – These versatile pieces make you feel as if you’re in the action.
Kevin Hart has been the face and brand partner of Fabletics Men since the launch of the line in 2020. Hart is a lifelong fan of his Philadelphia hometown teams, and he was especially excited to curate his ‘favorite picks’ that best represent him and his crew. Love attending sports day on Sundays.
“My boys and I have a long-standing tradition of how we spend our Sundays this time of year, it’s all about relaxing with the crew and representing our teams,” Hart said. “This collection was designed to do just that, it will make you feel comfortable and look good. Grab the football life, grab your gear, and celebrate Sunday the right way!”
The collection offers a variety of Fabletics men’s products that allow for movement while being comfortable and cozy, such as the best-selling go-to eco-style, including The Go-To Hoodie and The Go- Two joggers included, perfect with a new one. Members will be able to shop new items like The Apex 1/4 Zip and The Loft Shirt Jacket, while also checking out other staples like The Essential Puffer, The 24-7 Tee, The Alpine Beanie, and The Trucker Hat.
“Our’every damn sunday‘The campaign, in collaboration with Kevin Hart, captures the spirit of football season by combining the camaraderie of Sundays with being at home while being fly and cozy in some of our latest styles,’ said Cedric Hudson, men’s design, Fabletics. The Vice President said.
Hudson said: “In certain areas, the color applications and our sartorial prints bring to mind the energy of Hart’s beloved hometown Philadelphia football team. The highlight of our offering is our architecturally redefined, super soft, go-to ensemble consisting of a hoodie, joggers and a new cargo jogger set that offers unmatched comfort and a perfect fit.
,every damn sunday‘The collection is size-inclusive, with sizes ranging from XS to 4X available. The entire curation is now available for purchase in Fabletics physical stores worldwide and at www.Fabletics.com.
To learn more, or keep up with future news, follow @Fabletics and @KevinHart on Instagram.
About Fabletics
Founded in 2013 and headquartered in El Segundo, CA, Fabletics is the world’s largest digital native activewear brand*. By combining style-focused designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an affordable price. Driven by its innovative VIP membership program serving over 2 million loyal members and driven by analytics from its Fashion OS technology platform enabling deep customer understanding, Fabletics has evolved activewear into every area of life beyond the gym , which is guided by its fundamental belief that everyone and every body deserves to look and feel their best. See and shop Fabletics collections in person at the brand’s state-of-the-art retail stores in the US, Canada, Europe and more than 90 locations worldwide.
*Source: Euromonitor International Limited; Based on total global retail sales in calendar year 2020 from custom research conducted in October 2021.
media Contact:
Meghan Chisholm, MCisholm@techstyle.com
Photos accompanying this announcement are available here
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