Zendaya is the modern queen of marketing.Image: He/Watson
Roger Federer’s brand has made a big coup: Zendaya has become an ambassador for the Zurich Vulture while continuing to play the sport. On the threshold of new horizons.
On (mark) met petits plats dans les grans: Zendaya a été choisie comme Bothsadrice. The big blow to the foundation in Zurich in 2010 was Caspar Coppetti, Olivier Bernard, David Allemann, who became the main actor Roger Federer. The actress was fascinated by the family.
“I’m a fan of On depuis longtemps. “And yet, je fais officiellement party de l’équipe”
Zendaya
A master’s blow for the Swiss firm, which marks FKA Twigs as an experience for game training. More Zendaya, this is Hollywood, this confidence in “street cred” and the role of actresses plus the hype of the moment and the cashier of algorithms, as if she says Eric Briones, director of the General du Journal du Luxe à Paris:
“She is part of the clothing. This is a big coup for the Swiss brand. Maintenance, Deviations are welcome. Currently, there is already a database of classic sports brands, the most extensive in the lifestyle part. “C’est un constat de Marché.”
Eric Briones
Erik Briones told him without fard: “Zendaya has not received awards from the best commentators under her name. This collaboration allows us to enjoy the beauty of Louis Vuitton or Bulgari. “C’est quasiment inesperé.”
The general guide Journal du Luxe compares On et Nike: “I’m already part of the cool Nike brand. Luxury brands have replaced GenZ sports brands. Ce n’est plus only de porter Nike.”
Arrival of the actress Dune There is also the emergence of the On brand in a new dimension in the lifestyle segment, in this famous domain extension such as the name Eric Briones.
“Aujourd’hui, Zendaya, in terms of effectiveness, this is what happens to me, to Kendall Jenner. Ce qui est très fort avec Zendaya, this is a confidence boost and the embodiment of Generation Z. This is a rare égérie assez; elle a porte-feuille de Marquis Assez Reduit (Lancôme, Bulgari, Louis Vuitton). In sports, it’s a win-win for both sides. Zendaya is a very interesting luxury for On.”
Eric Briones
Sebastian Strapazzon, founder (with rapper Orelsan) of the Avnier label and de l’univers streetwear expert, applauds la stratégie:
“Ils veulent conquerir plus de jeunes et être cool. Jusque’à maintenant, c’était de la Performance. I discovered that he is a genius partner with someone like Zendaya. “Le risque, c’est de perdre des gens qui ne vont pas pas comprendre le message à travers cette annonce.”
Sebastian Strapazzon
The Swiss brand, which failed to launch running and trail racing in 2010, began to open its horizons a few years later. They are now investing in tennis, with players and contract players such as women’s tennis star Iga Swiatek or American tennis pinnacle Blake Shelton. Most of all, the lifestyle is similar to the new army.
“Ils s’éloignent du sport et de la Performance de base. Current clients He doesn’t know if it could be Zendaya. I thought that this is already a social class that travels, plus an athlete who is a movie star like an egeri. Or Zendaya represents Generation Z, a public that is not a base, but that qui va sans doute être dopé par l’arrivée de un superstar as elle.”
Sebastian Strapazzon
There was no preliminary pre-sorting of soldiers’ battles in Zurich. The brand is associated with luxury pens such as Loewe (owned by LVMH) or the Post-Archive Faction label.
“You understand that it is diversified. Surtout que le run, c’est un truc Cool maintenant”
Sebastian Strapazzon
On this curmudgeon, practice the strategy that French brand Salomon used as an example in streetwear; une mark, à la base, qui est Technique et Dédiée aux Sports de Montagnes. But in terms of collaborations, this is the place to be in the sneaker space. Is he inspiring?
“Je ne crois pas.” Salomon becomes a tough girl. He is a fan of sports and running. Ce n’était pas un not pour Salomon, c’est la rue qui s’est appropriée la marque.”
Sebastian Strapazzon
Sebastian Strapazzon (right) and Orelsan (faux pas) wear an Avnier brand iron.Image: Instagram
Everything like Nike or Adidas, La Rue Dope ces Marques de Sport. Avnier’s creator adds that for the Zurich company, mayonnaise is different from Nike celle.
“J’ai l’impression qu’ils, which came to a new era, is today plus strategy. I don’t envy coolness. The collaboration is thoughtful and allows entry into hyper-industry boutiques. This plus a question to the image you want. At the departure, where Zendaya’s transactions and arrivals are calculated, the sum of these calculations is located.”
Sebastian Strapazzon
A complete analysis of Erik Briones, ensuring that he is “son his business, she is not in business with us.” This is plutôt un additif.”
“Zendaya embodies this trend of a brand challenger that claims le dessus sur des marques dites historiques. “This period is optimal for challengers, not heritage brands.”
Eric Briones
It exemplifies Nike and is great because it is the perfect base and the perfect cool thing for Nike,” the luxury specialist.
La stratégie voulue par Roger Federer, losqui’il a fait son entrée dans le Giron On, as explained in the media Difficult In September 2023, we can help you embrace the Swiss brand and believe it’s cool. The details are visible and printed on the letter.
After I immersed myself in the media space, these latest suites of mine became one of the Ktipp, the brand actually has a significant connection with coolness – masks its shortcomings. Surtout, elle œuvre dans l’ombre with intelligence, only a romantic designer:
“Ils vont chercher good people, good designers. Ils s’entourent bien. Ils sont très settings dans tout ce qu’ils font”
Cat’s son, Erik Briones, claims that she is part of Zendaya. “It’s more original than Adidas, it’s placed in a pose of modern power.”
Before conclusion:
“This partnership is a celebration of the retreat on the issue of great bodies that Nike.”
Eric Briones
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