First details about Cupra Terramar ahead of world premiere

The wait is almost over. The end of the Cupra Cube countdown marks the start of the Louis Vuitton America’s Cup 37 and previews the new Cupra Terramar, the official car of the competition, ahead of its world premiere on September 3.

Over the next few days, the stopwatch installed on the beach in Barcelona will serve as a stand to show the first details of the brand’s new model. The Cupra Cube will also display information about the various races, as well as results and classifications, to keep racing fans up to date.

The new Terramar arrives to put Cupra in the spotlight of the fastest growing segment in Europe. This electrified SUV pays homage to the Terramar circuit in Sitges, where Cupra was first known to the world, and is presented as the new hero of a new era.

Terramar carries the unmistakable Cupra DNA and uses the brand’s new design language that perfectly combines emotion and performance.

The sports SUV offers a new generation of engines with e-Hybrid plug-in hybrid technology, a high level of digitalisation and environmental friendliness, as well as excellent performance and driving dynamics.

The Terramar world premiere will be an unforgettable event that will bring together the Cupra tribe to usher in a new era for the brand in a no-holds-barred competition. The event will be streamed live on YouTube on 3 September at 12:15 (CEST).