Florentino Perez replaces CEO Santiago Lopez Vilas with Alex Weeks | Relief

He real Madrid made one of those decisions that, although it may not have such a big impact on the general public, represent a very important change of direction within the country. As Relevo has learned, Florentino Perez has decided to replace Santiago Lopez-Vilaswho until recently served as acting CEO Santiago BernabeuInstead, the club elects a member of the organizational structure, Alex Weekswho is changing his position as director of sponsorship to be responsible for the stadium’s operations.

This was the main reason for the significant differences. White bosses privately criticize Lopez-Vilas’ performanceIts main purpose, besides getting the maximum economic efficiency from the premises, was to act as a link with the American company. Legendswith whom an important cooperation agreement was signed. Finally, after two years and seven months in this position, he was replaced, although You will be given a different role within the organization..

It was common to see the manager accompanying the president and other members of the organization in everything related to the stadium. The most obvious example occurred when went to the United States with Emilio Butragueno announce an agreement with the NFL to host a North American Soccer League game at the Bernabeu.

Lopez-Vilas arrived in the country in 2022 after a long career in investment banking and real estateBefore arriving at the Bernabéu, he worked as investment director at the SOCIMI Millennium Hotel, where he worked for almost four years. In Madrid he gained his first experience in the sports business.but he held his post for only two years and seven months.

It’s Alex Wicks’ turn, a Briton who joined the club in 2019. Since then, he’s put on weight and become one of the most responsible for the exploitation of the Real Madrid brand in terms of sponsorships and licensing. In his case, he has been involved in the world of sports for two decades and spent six years working in Arsenal before moving to the capital of Spain.

With the most important part of the work completed, Madrid is keen to get the most out of it as quickly as possible.Of course, there is still much to be tweaked and implemented, which prevents us from giving an exact date for its completion. Florentino’s obsession is to hold events every day. Not only do great artists celebrate their concerts in the Coliseum Castellana, but all the spaces created during the reconstruction are also used. To turn the Bernabéu into one of the main sources of income for the organization.