Fortnite Gillette Bomber Cup arrives at Milan Games Week

The Gillette Bomber Cup, now a permanent fixture in the Italian competitive Fortnite scene, has restarted after a long wait. The sixth edition of the famous Gillette tournament began on November 16 and 17 with the start of the online direct elimination phase. The goal is the live challenge at Milan Games Week from November 24-26, when winners will be crowned.

How does it work

The Gillette Bomber Cup Labs level, with a completely new format, sees 16 of the fiercest and most competitive Italian teams from the popular video game Fortnite compete. Designed and organized in collaboration with Dentsu Gaming, the unit of the Dentsu group dedicated to the video game industry, and the well-known tournament organizer PG Esports, the new edition of the Gillette Bomber Cup Level Labs is played for the first time on a Creative Map of Fortnite created ad hoc.

It is an immersive “Labs” environment that makes the competition even more spectacular. A map with a cyberpunk atmosphere, between futuristic skyscrapers, supersonic tunnels and green neon lights to celebrate the arrival of Gillette Level Labs. The legendary tournament casters Piz and Xiuder, two of the most important pro-players and streamers in Italy, are also confirmed. , who will broadcast the entire competition live on their Twitch channels.

Live at Milan Games Week

The final and most spectacular act, the Gillette Bomber Cup Grand Final, will proclaim the winner of the 2023 edition and will be played on November 25 on the stage of the new “Gillette Labs Arena” within the framework of Games Week from Milan. & Cartoomics. For the first time, the four teams that reached the semifinals will compete live in front of the event audience. Those who cannot enjoy the spectacle during Milan Games Week will obviously be able to follow the final phase live on Twitch.

“We are thrilled to be back in a big way after a year-long hiatus with our Gillette Bomber Cup and allowing Gillette and gaming lovers a “next-level” experience thanks to the tournament’s great innovations and purpose-built map. for the event. is waiting to be discovered, which will also contain a small spoiler about the future of Italian shaving that will move to the “laboratory” level from March 2024″, declared Francesco Campagna, Senior Brand Manager at Gillette.

Dentsu’s words

“Having been with the brand since the first edition of the tournament, we are particularly proud to have taken the format of this edition of the Gillette Bomber Cup to the next level,” said Francesco Alivia, director of Dentsu Gaming. “The project has evolved both from a creative point of view, with a more attractive look&feel and high brand customization within the Fortnite map, and from an organizational point of view thanks to a high effort to strengthen the experience of the live event that we will see in Milan Games Week.”

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